MRO Magazine

YOGASMOGA(R) Launches Golf-Inspired Capsule Collection, Perfect For The On-The-Go Lifestyle


June 15, 2016
By PRN NewsWire

NEW YORK, June 15, 2016 /PRNewswire/ — YOGASMOGA(R), the premium yoga-inspired athletic apparel company, is launching a new golf-inspired capsule collection designed for wear on the course, to work, and beyond. The collection is now available for purchase online and in all twelve retail locations across the U.S. in time for the celebration of Father’s Day.

http://photos.prnewswire.com/prnvar/20160321/346308LOGO

“Since day one, YOGASMOGA has focused on empowering the lifestyles of both women and men, making quality products that transition seamlessly from gym to life,” said Rishi Bali, Founder & CEO, YOGASMOGA. “We are equally focused on our male customers, a fast growing segment of our overall business. From our retail experiences in La Jolla, CA near Torrey Pines, to suburban locations like Short Hills, NJ, we listened to customers who are looking for more styles for their active lifestyles. The new golf-inspired capsule collection provides the ultimate versatility, whether you are on the course, at work, or just hanging around with your kids.”

The collection consists of three styles, including a polo, pants, and shorts, each with it’s own unique details. Key styles developed by YOGASMOGA include:

— Montauk Polo- The Montauk Polo blends the luxurious hand-feel of cashmere in our newest proprietary fabric development, SONA(R) Pique. High-end functional details, a modern athletic fit, and advanced bonding details, make this polo the staple item to wear wherever life may take you. — Newport Pant-The ideal multipurpose trouser that is easy care, anti-microbial, sweat-wicking, and quick dry. Our stretch D’OR(TM) 1024 fabric will allow for full range of motion, while golf-inspired details include a concealed tee holder, zipper pull with discreet reflective elements for early morning and evening visibility, and six different pockets, including a zippered security pocket. — Pentagon Short- Also designed with our high technology fabric, D’OR(TM) 1024, and for versatile functionality, the Pentagon Short is water resistant and has a soft interior finish treatment for maximum comfort against skin. Similar to the Newport Pant, the Pentagon Short’s golf-inspired details include a concealed tee holder and discreet reflective elements on the zipper pull.

Made in the U.S., YOGASMOGA’s deep focus on superior quality combines advanced, exclusive fabric technologies with an elegant and sophisticated aesthetic. Available online at www.YOGASMOGA.com, the new men’s golf-inspired collection ranges from $150 for the Montauk Polo to $185 for the Newport Pant. For additional information, please visit: www.YOGASMOGA.com.

About YOGASMOGA

YOGASMOGA(R) is a yoga-inspired athletic apparel company that upholds the tenets of yoga through responsible and authentic business practices that inspire deep, direct and lasting connections with customers. Founded in 2013 by siblings Rishi and Tapasya Bali, the company is headquartered in New York City with significant production and retail operations in California and Massachusetts. YOGASMOGA crafts its products from innovative proprietary fabrics developed in its research and development facilities in California. As an expression of its ethos, YOGASMOGA uses only unretouched photography and manufactures its products domestically in the USA. YOGASMOGA created the NAMASKAR FOUNDATION to benefit health and education and facilitate micro-lending for residents of remote Himalayan villages. For additional information, visit www.YOGASMOGA.com.

Media Contacts: Kristin Duda; Emily Gallagher | press@yogasmoga.com | New York: 917.797.1731; 212.480.9642

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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/yogasmoga-launches-golf-inspired-capsule-collection-perfect-for-the-on-the-go-lifestyle-300284701.html

Photo: http://photos.prnewswire.com/prnh/20160321/346308LOGOYOGASMOGA

Web site: http://yogasmoga.com/