MRO Magazine

Yandy.com Continues To Heat Things Up With New Everyday Sexy Summer Bra Collection


June 8, 2016
By PRN NewsWire

PHOENIX, June 8, 2016 /PRNewswire/ — Yandy.com, one of the country’s largest online retailers of intimate apparel and an innovative leader in trendsetting lingerie, is launching its private label Summer bra and panty collections on the heels of the brand’s wildly successful launch of its Everyday Sexy Bra Collection. Featuring this season’s must-have hues, including peach, Aruba blue, cotton candy pink, and melon, among other sizzling colors, the Summer 2016 collection offers everything that the Yandy customer has come to expect: selection, comfort, value and on-trend allure.

https://photos.prnewswire.com/prnvar/20160608/377040

Yandy’s inaugural private label Everyday Sexy Bra Collection that launched this April 2016 was met with rave reviews from the site’s current customer base as well as new shoppers, having sold almost 15,000 bras in the first two months. With a return rate lower than Yandy’s already record low overall return rate, customer feedback has been overwhelmingly positive.

“We found with our initial Spring launch of the Everyday Sexy Bra Collection that our highly fashionable and affordable selection allows women to refresh their lingerie wardrobe each season while also reflecting their unique personality,” said Chad Horstman, Yandy’s Founder and CEO. “It was obvious after our initial launch this spring that our customers were seeking a cost-effective but still fashion-forward option when it came to their everyday bras so we worked hard to create a summer line that reflected all of the colors and energy of the season while maintaining the same great price point and comfort level,” added Horstman.

New to the Summer collection is the addition of the trending and popular bralette category. “Bralettes are the hot ticket item this summer so we made sure to include new, comfort fit styles in a great color assortment,” said Horstman.

The Summer Yandy Bra Collection features 27 new and unique designs in a variety of colors that are available in sizes 34A to 38D. Special promotions for the launch include two for $20 bralettes or $12.95 each, sized bras for $15.95 or three for $33 and panties retailing at $7.95 or five for $20.

Key product styles include:

— What’s The Fused – Smooth cup, front closure bra with a strappy racerback and invisible edge band. Available in neon blue tie dye, purple, pink and black. — My Good Side – Lace cup bra with scalloped trim and invisible edge band. Available in purple tie dye, hot pink tie dye, black and nude. — You’re Cut Off – Soft demi cups with an invisible edge band, lace details and multi-way straps. Available in turquoise, peach, black and lavender. — Double Romance Longline – Longline style bra with demi cups, contrast lace overlay, and multi-way straps. Available in dark grey and beige. — Under The Sun – Lace demi cups with a scalloped lace, longline band, contrast neon detailing and multi-way straps. Available in black/neon pink, beige/neon coral and blue/neon yellow. — Ready or Not – Lightly padded bra with contrast floral lace overlay, front closure and lace racerback. Available in white, pink, black and green. — Just In Bralette – Soft lace cups with scalloped lace trim, V-neckline, thick straps and racerback. Available in black, white, peach, rose and green. — Nothing To It Bralette – Soft lace cups with a bandeau style bust, thin straps and hook and eye back. Available in black, white, rose and green.

Each bra comes with a “Fit Guarantee” that allows for returns up to 30 days after purchase, no questions asked. Yandy went one step further to ensure each customer receives the correct size bra by providing a step-by-step bra fit tutorial video to help shoppers learn how to measure themselves easily and accurately.

“Yandy is committed to designing fun and fashionable bras and panties for every woman, in every shape. The Summer collection is all about feeling sexy and mixing and matching from a variety of styles and colors,” added Horstman.

For more information about Yandy’s new collection, visit www.yandy.com/bras.

About Yandy.comYandy.com is one of the world’s largest online retailers of women’s lingerie, sexy Halloween costumes, swimwear, rave wear, hosiery, and dresses. Founded in 2005, Yandy boasts more than 40,000 stylish and affordably priced products that are always in stock, allowing for quick, same-day shipping. Designated as a Google Trusted Store, Yandy prioritizes unrivaled customer service and a commitment to ensuring that every customer receives a safe and secure online shopping experience. Yandy prides itself on selling items for every shape and size. At Yandy, every customer can #BeSexy.

Photo – http://photos.prnewswire.com/prnh/20160608/377040

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/yandycom-continues-to-heat-things-up-with-new-everyday-sexy-summer-bra-collection-300281719.html

Photo: https://photos.prnewswire.com/prnh/20160608/377040Yandy.com

CONTACT: Sonia Hendrix, The Bromley Group, shendrix@tbg-world.com

Web site: http://www.yandy.com/