MRO Magazine

Wolverine Worldwide Makes Key Leadership Appointments

November 24, 2015
By PRN NewsWire

ROCKFORD, Mich., Nov. 24, 2015 /PRNewswire/ — Wolverine World Wide, Inc. (NYSE: WWW) today announced important leadership appointments in two of the Company’s key strategic growth areas.

CONSUMER DIRECTTo more fully align and accelerate the Company’s consumer-direct operations and omnichannel transformation initiatives, the Company is pleased to announce the appointment of Scott Sincerbeaux as President of Consumer Direct. Mr. Sincerbeaux brings over 30 years of leadership in creating consumer experiences at retail, most recently as vice president of North America Retail at Godiva Chocolate. Prior to his role with Godiva, he held senior leadership positions with JCPenney, Bare Escentuals, Crabtree & Evelyn, Ecco, Brown Shoe and several other footwear companies. As part of this move, the Stride Rite Children’s Group will join the Company’s Consumer Direct division, enabling leadership to focus efforts and investments on a coordinated set of growth initiatives. Mr. Sincerbeaux will report directly to Blake Krueger, Wolverine Worldwide’s Chairman, Chief Executive Officer and President.

APPAREL AND ACCESSORIESTo coordinate expertise and leadership of the apparel and accessories businesses for Wolverine Worldwide’s portfolio of global lifestyle and performance brands, Tom Kennedy has been appointed as President of Apparel and Accessories. In this newly-created role, Mr. Kennedy will oversee all of the Company’s apparel and accessories initiatives around the world. Mr. Kennedy was most recently executive vice president of the Fossil Brand with the Fossil Group and previously led the Fossil retail group and wholesale business. Before joining Fossil, Mr. Kennedy was a division president at PacSun, Vice President of U.S. Apparel at Nike, and held various senior roles with The Gap. Mr. Kennedy will also report directly to Mr. Krueger.

“I couldn’t be more excited about these appointments,” stated Mr. Krueger. “We continue to focus and devote resources to accelerating our consumer-direct initiatives and building global lifestyle brands. Scott and Tom both add extensive and diverse experience to our team and deepen our already strong bench. They both have a strong consumer-centric background and will work to drive two of our most critical strategic growth initiatives as we continue to build our family of brands around the world.”

ABOUT WOLVERINE WORLDWIDEWith a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform footwear and apparel. The Company’s portfolio of highly recognized brands includes: Merrell((R)), Sperry((R)), Hush Puppies((R)), Saucony((R)), Wolverine((R)), Keds((R)), Stride Rite((R)), Sebago((R)), Cushe((R)), Chaco((R)), Bates((R)), HYTEST((R)), and Soft Style((R)). The Company also is the global footwear licensee of the popular brands Cat((R)) and Harley-Davidson((R)). The Company’s products are carried by leading retailers in the U.S. and globally in approximately 200 countries and territories. For additional information, please visit our website,

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Wolverine Worldwide

CONTACT: Chris Hufnagel, (616) 863-4865

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