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With Over 72% Market Share, the Pressure-sensitive Labeling Segment Will Continue to Dominate the Global Pharmaceutical Labeling Market Until 2020, Reports Technavio

June 13, 2016
By Business Wire News


According to the latest market study released by Technavio, the global pharmaceutical labeling marketis expected to grow at a CAGR of 4.32% during the forecast period.

This research report titled ‘Global Pharmaceutical Labeling Market 2016-2020provides an in-depth analysis of the market in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments and all geographical regions.

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Based on label types, the report categorizes the global pharmaceutical labeling market into the following: pressure-sensitive labels, glue-applied labels, sleeve labels, in-mold labels, and other labels. The top three largest revenue generator segments are illustrated below:

  • Pressure-sensitive labels
  • Glue-applied labels
  • Sleeve labels

Global pressure-sensitive pharmaceutical labeling market

The global pressure-sensitive pharmaceutical labeling market is expected to grow during the forecast period. It is the largest segment and the fastest growing segment in the global pharmaceutical labeling market. Paper, coated paper films, and plastic films are the most commonly used materials in the manufacture of pressure-sensitive labels. The major reason behind the increasing popularity and demand for pressure-sensitive labels is the numerous advantages provided by them. Some of these advantages are that they are convenient to use, have numerous design and graphic options, and are versatile. It is also easy to enhance the pharmaceutical label’s visual appeal using the numerous options available.

According to Sharan Raj, a lead analyst at Technavio for research on packaging, “Pressure-sensitive labels are of higher quality, can be of numerous shapes, can deliver multi-process imaging, and allow for speedy automatic dispensing, especially for premium labeling applications. So, the global pressure-sensitive pharmaceutical labeling market has high growth prospects during the forecast period.”

Global glue-applied pharmaceutical labeling market

The global glue-applied pharmaceutical labeling market is expected to grow steadily during the forecast period. The market is experiencing the highest growth from APAC. However, many parts of North America like Mexico contribute large shares to the global market. Glue-applied labels are ideally suited for long print runs and do not have complex press requirements compared to pressure-sensitive films. However, pressure-sensitive labels, due to their functional applications in industries, are increasingly replacing them.

“Another major reason for the restricted growth of the global glue-applied label market is the increasing popularity of plastic labels over paper labels. Paper labels are largely used for wet-glued labels. Subsequently, the market is expected to grow steadily during the forecast period,” says Sharan.

Global sleeve pharmaceutical labeling market

The global sleeve pharmaceutical labeling market is expected to grow at a steady rate during the forecast period. Sleeve labels are primarily produced in three formats: stretch sleeves, heat-shrink sleeves, and roll-fed shrink sleeves. Stretch sleeves are ready-to-use labels that are required to be stretched in order to be applied to the container without the use of adhesives. Heat-shrink sleeves are labels that have extreme shrinkage properties, which help them suit the shape of products. They are inexpensive and provide high-quality graphics. Owing to these factors, their demand is increasing in countries such as India, China, and the countries of South America.

Their tamper-resistance and superior protective properties are also driving the demand among numerous manufacturers. Roll-fed shrink sleeves are roll-fed and are made from single-ply materials used to manufacture sleeve labels. They provide a faster labeling speed than heat-shrink sleeve labels. It is also proving to be a competition for the pressure-sensitive and glue-applied label markets. However, the increasing crude oil prices have increased the price of the polymers used in the production of these labels, which is exerting pricing pressures on the vendors of this market.

The top vendors highlighted by Technavio’s research analysts in this report are:

  • 3M
  • Avery Dennison
  • Bemis
  • CCL Industries
  • Essentra
  • SATO Holdings

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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Technavio Research
Jesse Maida
Media & Marketing Executive
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