MRO Magazine

What Is Better Cotton?

By PRN NewsWire   

MEMPHIS, Tenn., Aug. 11, 2015 /PRNewswire-iReach/ — The Ag Market Network will host a free teleconference entitled “What Does The Better Cotton Initiative Mean for Cotton Growers?” on Thursday, August 13 at 7:30am CDT. Patrick Laine, CEO of the Better Cotton Initiative, and Michael Kobori Vice President of Sustainability, Levi Strauss & Co., will be interviewed by Robert Antoshak, Managing Director of Olah Inc.,

Photo –

The Better Cotton Initiative (BCI) supports more sustainable ways to grow cotton. Since 2010 the organization has promoted measurable and continuing improvements for the environment, farming communities, and textile supply chains.

However, as BCI has gained acceptance by many brands and retailers around the world, some producers and merchandisers of cotton and other raw materials have struggled to understand the initiative and its sustainable program.

“The interviews will be a chance for cotton growers to learn about the Better Cotton Initiative and the interest brands and retailers have in sustainable production. In turn, the program will provide the opportunity for apparel sourcing executives throughout the industry to learn about cotton production,” Antoshak said. “By doing so, it’s our hope that program will help bridge an educational gap between both ends of the cotton textile supply chain.”

Pat McClatchy, executive director of the Ag Market Network, added: “It is our intention to help outline the BCI program and its potential impact on the cotton supply chain. For farmers, this is a chance to hear directly from the BCI director and a key supporter of the initiative, one of the premier clothing brands in the world, Levi Strauss.”

In addition to the interviews, a panel of cotton experts will discuss the cotton market, crop conditions, domestic demand, exports and farm policy.

Panelists will include O.A. Cleveland, professor emeritus, Mississippi State University, H.W. “Kip” Butts, senior cotton analyst, Informa Economics, Jarral Neeper, president, Calcot, Ltd., Dr John Robinson, Professor and Extension Specialist/Cotton Marketing, and Patrick McClatchy, executive director, Ag Market Network.

To listen live, call 1-712-775-7085 and enter code 969119, listen live at Listen to an archived recording at During the program, questions may be submitted via Facebook (AgMarketNetwork) or Twitter (@AgMarketNetwork).

The Ag Market Network provides outstanding, free agriculture market news, analysis and advice to all those involved in the ag community.

Media Contact: Pat McClatchy, Ag Market Network, 901-409-2909,

News distributed by PR Newswire iReach:

Photo: Market Network

Web site:


Stories continue below

Print this page