MRO Magazine

Ways to build Trust through Packaging 2016 – Effectiveness of trust promoting measures and assess challenges – Research and Markets


January 25, 2016
By Business Wire News

DUBLIN

Research and Markets (http://www.researchandmarkets.com/research/srtfdd/global_executives) has announced the addition of Canadean Ltd’s new report “Global Executives Survey: Ways to build Trust through Packaging” to their offering.

Global Executives Survey: Ways to build Trust through Packaging examines executives’ opinion about effectiveness of trust promoting measures and assess challenges encountered in convincing consumers about claims. Moreover organizations can evaluate the impact of increase in trust on revenues determine effectiveness of Brand strategies in building consumer trust and know about the measures taken by organizations to increase it.

Although organizations face difficulty in convincing consumers about health claims product safety and claims of effectiveness they believe that brands have effective strategies to build consumer trust in quality claims and product safety. As increase in trust is expected to boost revenues organizations are using clearer labeling and adopting stringent production processes to increase product trust. FMCG organizations believe that product quality Brand heritage and tamper proof packaging are among the preferred approaches to drive product trust.

Key Findings:

– Despite being difficult to convince consumers about quality claims brands feel they have effective strategies in place to develop trust

– Persuading consumers about product safety is rated more difficult by medium-sized companies than small companies

– Over two-third of respondents indicate that increasing trust has significantly helped to boost revenues for their organizations

– Convincing consumers about product safety and health claims is very difficult for FMCG organizations

– Brand strategies are adequate to develop consumer trust in quality claims and product safety

– Organizations are using clearer labeling and adopting stringent production processes to increase product trust

Key Topics Covered:

1 Introduction

2 Brands believe that increasing trust among consumers is financially beneficial

3 Brands feel the most effective way of promoting trust is through the quality of their products

4 Clearer labeling provides transparency to consumers, enhancing trust in the product

5 Appendix

Companies Mentioned

– LINDAR Corporation

For more information visit http://www.researchandmarkets.com/research/srtfdd/global_executives

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Packaging