MRO Magazine

Way Better Snacks expands tortilla chip line with new nacho variety

By Business Wire News   


It’s cheesy, it’s tasty and it’s headed west – Live Better Brands’ new tortilla chip variety A Nacho Above will make its debut at the Winter Fancy Food Show, held in San Francisco from Jan. 17-19.

The first new everyday flavor to be added to Way Better Snacks’ tortilla chip line since March 2014, A Nacho Above joins eight other varieties including fan favorites Sweet Chili and ‘Sweeet’ Potato. Producing delicious, all-natural sprouted snacks under the Way Better Snacks brand, Live Better Brands’ products include tortilla chips and sprouted barley crackers.

Holding true to the brand’s standards and the new flavor’s moniker, A Nacho Above is made with only the highest quality ingredients, such as sprouted chia, flax seed and quinoa. The new chip gets its nacho-rific flavor from organic cheddar cheese and a blend of herbs and spices including pure sea salt, onion, garlic, paprika, black and red pepper.

The new variety was borne out of CEO Jim Breen’s desire to make a favorite flavor “way better.” “When Way Better Snacks launched in 2011, we showed snackers that flavorful chips don’t have to be greasy and fake,” Breen said. “Our new flavor A Nacho Above is evidence that you can enjoy a deliciously cheesy chip that’s made from simple, sprouted ingredients.”

Developing a better-for-you nacho chip that meets Way Better Snacks’ high standards took several months of R&D and testing, perfecting the right blend of cheese with the brand’s signature sprouted grains and seeds. The new variety is non-GMO, gluten-free, 100% whole grain and kosher OUD. A Nacho Above will arrive on shelves in January 2016 at select Whole Foods Markets, and shortly thereafter at Sprouts Farmers Markets and other stores. The product comes in a 5.5oz bag with a SRP of $3.49.

Way Better Snacks will preview and sample A Nacho Above at booth #1686 of the Winter Fancy Food Show, held at San Francisco’s Moscone Center Jan. 17-19. The brand will also sample its full tortilla chip line, including the popular Sweet Chili, ‘Sweeet’ Potato, Sriracha and Black Bean varieties.

About Live Better Brands, LLC:
A pioneer in the natural food industry, Live Better Brands produces all-natural snacks under the Way Better Snacks brand. We are guided by a simple premise and steadfast promise: to make delicious products that people can feel good about eating and sharing with others. This is done by sourcing high quality ingredients and sprouting as many of them as possible. Today, Way Better Snacks are available at fine retailers throughout the U.S. and Canada. For more information visit

Kohnstamm Communications for Live Better Brands
Rachel Jones-Pittier, 651-789-1269
Drew Maakestad, 651-789-1275


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