MRO Magazine

WallFlower Jeans Announces New In-Store Digital Experience In Time For Back To School

July 21, 2015
By PRN NewsWire

NEW YORK, July 21, 2015 /PRNewswire/ — WallFlower Jeans, an All-American Juniors lifestyle brand, announced today that they will be launching “Dream Fit,” a new and innovative digital retail experience in select stores where WallFlower Jeans is sold. Using unique POS QR codes, consumers can view videos presented by YouTube Star, Eva Gutowski (better known as MyLifeAsEva), aimed to inspire and educate them on the latest fashion trends in time for Back to School.

“We are excited about this new in-store venture,” said Nathan C. Mamiye, President of WallFlower Jeans. “The integration of QR codes in stores is an innovative way to reach young consumers by generating engaging content that is a natural fit for the brand.”

The QR codes will let consumers easily access a rich media experience delivered on their mobile devices offering a direct way to bridge the online and offline world, one scan at a time. These unique QR codes are affixed to the brand tags on the WallFlower Jeans’ denim and the consumer will then scan the code using their mobile device to reveal a video wherein Eva describes that jeans’ specific fit and how to best style it. The fit videos are available on and also through QR codes displayed on the products in participating stores such as: Kohl’s, Bon Ton, Meijer, Shopko and Fred Meyer.

“More and more fashion brands are experimenting with new and developing technologies,” said David Benattar, CEO of Hyperbolic, a New York based creative agency. “Brands are enhancing their e-commerce, mobile and store channels to sell effectively, but more importantly, they are ensuring a meaningful customer experience. With this mind, we worked with WallFlower Jeans to create “Dream Fit” utilizing POS QR codes.”

Dare To Dream, the umbrella for the campaign, leverages Eva’s influential status to capture the hearts and minds of the WallFlower Jeans consumer and now with this omni-channel approach, the brand hopes to achieve a new level of customer service and drive consumer engagement.

In celebration of this launch, WallFlower Jeans and Eva are kicking off with a nationwide contest for a chance to win an all-expense-paid trip to meet Eva at an exclusive Dare to Dream Event. To enter, simply go to for all contest details. No purchase is necessary.

About WallFlower Jeans

WallFlower Jeans, a wholly owned brand of Mamiye Brothers, is a lifestyle brand that provides stylish looks from head-to-toe at an exceptional value. They brand offers jeans from Classic and Curvy to Plus Size options in a variety of washes. In addition to denim, they offer tops, dresses, outerwear, loungewear, sleepwear and intimate apparel, watches and jewelry. The brand is rooted in quality and comfort while delivering fresh, fun styles through a culture of innovation. WallFlower Jeans is available at most major department and specialty stores as well as online at Previous WallFlower girls include: Bella Thorne, Sarah Hyland (ABC’s Modern Family), Jenna Ushkowitz (FOX’s Glee), and Savannah Outen (musical artist).

About Mamiye Brothers

Mamiye Brothers is America’s premier designer, manufacturer and marketer of Children’s, Junior, and Missy fashion apparel brands. Established in 1947, Mamiye is known for its outstanding reputation for product quality and consistency, corporate integrity, fashion sense and keen management. Supported by a team of skilled professionals, Mamiye Brothers manages a comprehensive portfolio of the most renowned and sought after evergreen global brands. A complete list of brands and company overview can be found at

About MyLifeAsEva

YouTube sensation Eva Gutowski (better known as MyLifeAsEva) is a fashion, lifestyle and comedy vlogger with over 3M YouTube Subscribers and 5M followers across social media. Each week, Eva shares room-decorating tips, Tumblr-inspired outfits, day-in-the-life videos, and more.

Born in Brea, California, Eva is currently a student at Cal State Fullerton majoring in Broadcasting. It was Eva’s passion for television news and blogging that led her to start a YouTube channel in 2012. Once she discovered the YouTube community filled with fellow Internet-loving geeks, there was no turning back. Eva is currently in the Top 20 fastest growing channels on all of YouTube and is the #1 fastest growing channel in the Fullscreen Network (June 2015; Social Blade).

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Photo: Jeans

CONTACT: Laura Ackermann, Persona PR,; Mia Rose Wong,Persona PR,; Kimberly Mueller, WallFlower Jeans,

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