MRO Magazine

Visioneering Technologies, Inc., Taps MidSouth Premier Ophthalmics as Exclusive Distributor for NaturalVue™ Lenses

June 22, 2015
By Business Wire News


Visioneering Technologies, Inc., (VTI), manufacturers of the innovative NaturalVue™ (etafilcon A) Multifocal 1 Day Daily Disposable Soft (Hydrophilic) Contact Lenses, has tapped industry leader MidSouth Premier Ophthalmics, Inc. (MSPO) as its exclusive national distributor.

“With 40 years’ experience, MidSouth has differentiated itself through outstanding customer service,” said Stephen Snowdy, Ph.D., VTI’s Chief Executive Officer. “We take our relationships with Eye Care Professionals (ECPs) and patients very seriously, and we needed a distribution partner that personalizes the purchase of our lenses with ease of access and outstanding customer support; MSPO fits those needs perfectly.”

NaturalVue™ Multifocal 1 Day Contact Lenses, introduced in March, is in the process of a limited launch in select regional markets, with a national rollout continuing into 2016. The innovative lenses are generating considerable buzz in the marketplace owing to their visual performance and ease of fit. The lenses work with the brain to give the patient spectacle-level stereoacuity and vision at near, intermediate, and at a distance.

“We’ve had tremendous response from ECPs involved with our research and testing, and even more positive feedback now that we are in the actual patient fitting phase,” states Sally M. Dillehay O.D., Ed.D., VTI’s Chief Medical Officer and Vice President of Clinical and Regulatory Affairs. “Because MidSouth excels in outstanding customer service, they can support our efforts to delight our customers not only in product performance, but also in service.”

Key services available through MidSouth include expanded hours, knowledgeable and friendly customer service, access to a range of ordering services and software interface platforms, and free shipping of direct-to-patient for annual supply orders.

“This is a much-anticipated product and we are pleased that VTI has chosen us as their exclusive distributor,” said Ben Temple, Partner/Manager MidSouth Premier Ophthalmics, Inc. “We have extensive experience with launches of this kind. VTI’s customers can rest assured of the close, personal attention to every detail of their order.”

About Visioneering Technologies, Inc.

Visioneering Technologies, Inc. (VTI), headquartered in Alpharetta, Georgia, is an innovative new company dedicated to developing new products that improve vision. With a portfolio of technologies, the company uses creative and differentiated design approaches to develop products that enhance practitioner and patient experiences. VTI optical designs have been awarded fourteen patents worldwide, and additional patents are pending. Strength in science, an entrepreneurial culture, and the ability to bring technology to life make Visioneering Technologies, Inc. a company to watch. For more information, visit or call 844-884-5367.

About MidSouth

MidSouth Premier Ophthalmics, Inc. was founded in 1976 by executives with the nation’s top rigid lens manufacturer. In 1979, MidSouth began its expansion into soft lenses and then to rigid gas permeable lenses, solutions and pharmaceuticals. The company merged with Premier Contact Lens in 2000 to form a new company known today as MidSouth Premier Ophthalmics. Since then, MidSouth has expanded their business by acquiring two additional contact lens labs, Metro Optics of Arkansas and IVM Corporation in Illinois. Currently, MidSouth has locations in Memphis, TN, Nashville, TN, Atlanta, GA, New Orleans, LA, and Lafayette, LA. MidSouth is a member of the Diversified Ophthalmics, Inc., family of companies, focusing on the needs of the nation’s independent eye care professionals. Additional information is at or call 800-731-2933.

Harrington Consulting (For VTI)
Brenna Harrington, 770-338-0357