MRO Magazine

View Technologies Announces Team Bringing Real-Time, Location-Based RFID Services to Market

July 17, 2015
By Business Wire News


View Technologies, a joint venture between Stanley Black & Decker, Inc. and RF Controls, announced the team launching its real-time, location-based RFID services to the retail, logistics and manufacturing sectors.

View Technologies’ solution continuously locates, engages, and counts RAIN RFID (Passive UHF) tagged items and transforms the physical world into real-time data visibility. Its patented “smart” antennas are mounted overhead for hands-free operation with a range 10 times farther than any other commercial system. The platform features three tiers of service to enable location, tracking, and actionable events for business processes to enhance growth, efficiency and loss prevention.

“We have assembled a customer-centric culture and tech-savvy team to bring our advanced Real Time Location RFID technology to market and solve companies’ inventory management and customer engagement challenges,” said Hudson. “We have commercialized a platform that is easy to scale and integrate into a company’s existing systems and processes.”

“We’re a special kind of ‘start-up’ with the ability to leverage the manufacturing scale, operational excellence and global reputation of Stanley Black & Decker with RF Controls’ recognized leadership in the RFID industry,” added Hudson. “In addition, Stanley serves as our proving ground for real-world installations as we bring solutions to market. Stanley is a market force in the same industries we serve and provides the domain expertise and end-customer relationships to accelerate our growth.”

Appointed president in November 2014, Hudson has nearly 25 years of leadership experience and demonstrated success in start-ups and corporations involved in the Internet of Things (IoT), software and telecommunications.

Other members of the View Technologies team include:

  • Steve Derbis serves as CTO with more than 30 years of experience in the software industry, primarily in technical and business leadership positions, producing leading-edge software products and platforms. Derbis is responsible for leading all aspects of the company’s technical strategy and vision, including the design and development of key software systems, platforms and applications
  • Serving as product manager for View Technologies, Steve Blomberg is responsible for strategic commercialization, software development, product marketing and industry research. Previously, Blomberg served as project manager for CribMaster, part of Stanley Black & Decker, Inc. and a leading provider of inventory management applications.

Among other business leaders, the company team leverages the expertise and counsel of JoAnna Sohovich, global president, Stanley Engineered Fastening and Digital Excellence Leader at Stanley Black & Decker, Inc., who serves as chairperson of the View Technologies board of directors.

“View Technologies is a key part of SBD’s long-term strategic vision to transform business operations with breakthrough technologies,” said Sohovich. “These new technologies help us make more intelligent decisions across the enterprise and positions us well for providing new services and capabilities to the marketplace.”

View Technologies leverages the founding membership of Stanley Black & Decker, Inc. in Auburn University’s RFID Lab, specializing in the business case and technical implementation of radio frequency identification technology in retail, supply chain and manufacturing settings. The company is also a member of RAIN RFID, an organization focused on driving UHFRFID deployment through education, testing and support of technology developers and end users.

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About View Technologies

Formed as a joint venture between Stanley Black & Decker, Inc. and RF Controls in 2014, View Technologies provides the optimum way for Retailers, Manufacturers, and Logistics providers to confidently and intelligently manage their inventory. With View technologies, these customers know what items they have, where they are located and when they need them. Our inView platform features patented technology that continuously locates, engages and counts RAIN RFID (Passive UHF) tagged items to deliver real-time data visibility and actionable data to drive business growth, improve efficiency and prevent loss. View Technologies partners with leading system integrators and application platforms in retail and industrial settings to connect these environments to an intelligent IoT ecosystem. View Technologies is available via integrated solution and service partners. For more information, visit

Global Results Communications
Mike Kilroy/Valerie Christopherson