MRO Magazine

UpCouture, World’s First Perfect Posture Fashion Shirt, Launches on Kickstarter

May 18, 2016
By PRN NewsWire

PARIS, NEW YORK, May 18, 2016 /PRNewswire/ —

UpCouture, the shirt specifically designed to improve posture and presence with a stylish design and revolutionary built-in features, today launches its crowdfunding campaign on Kickstarter.

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More than 80% of adults tend to slouch, but no one really wants to be reminded to stand/sit up straight until it’s too late (back pain, migraine or else). That’s why UpCouture has invented fashionable active clothing to improve posture with pleasure. “We want to communicate the DESIRE to improve posture, together with a beautiful shirt which is active and efficient,” says UpCouture founder, Neda Naef.

The UpCouture Shirts integrate a unique patented system of elastic resistance technology that pulls shoulders back when slouching. To stop feeling the resistance, users straighten up and exercise their back muscles. No “corset” effect. When standing or sitting up straight, the UpCouture Shirt is perfectly comfortable.

Designed to turn heads with its incredibly fashionable look, the UpCouture shirt is the first of its kind.

The UpCouture shirts have been tested and approved by many health professionals because of their special, built-in powers:

Manufactured in France with beautiful material, UpCouture was given the official label of Excellence by the French Institute of Design. Made of organic cotton, it comes in various sizes and assorted colors for both Men and Women.

The UpCouture shirt is available for pre-order on Kickstarter with special early bird pricing available. For more information and to pre-order UpCouture visit:


“I was finding poor posture was more comfortable than good posture, especially when working on the computer,” said Upcouture founder Neda Naef, originally an attorney-at-law. “I was thinking, wouldn’t it be nice to have a nice-looking shirt that could physically remind me to improve my posture?”  

After a two-year process of research and design, UpCouture was created. UpCouture designs clothing that:

  1. Makes you stand straight and feel good about you  2. Trains you to work your back muscles  3. is environmentally sound. 


Already thousands of Up T-shirts have been sold, for both Men and Women. UpCouture has become a specialist in creating high quality technical clothing in organic cotton. It has now the right manufacturing partners, in order to deliver the “shirt that is your back’s best friend” in an exquisite quality and design.



CONTACT: Contact Neda: +41-79-500-55-62 or +33-6-81-79-04-35 or+1-(718)865-8828 – email