MRO Magazine

Unlock the Power of Pinpoint Sales and Marketing of Building Products with DemandBuilderSM from Principia Consulting

December 7, 2015
By Business Wire News


Principia’s Builder Series℠ was developed with building products manufacturers, distributors and dealers in mind. It couples business intelligence and analysis together in a way never before available to the industry. DemandBuilder℠ analyzes market size and share for pinpoint marketing and selling for nearly 20 product categories down to the zip code level.

Now DemandBuilder℠ is being offered with an integrated database of over 25,000 distribution locations with details on suppliers, products and locations for each to help all industry participants with their go-to-market strategies. The data product can be used to assess the geographies with the best market potential for any company or product line.

By overlaying distribution locations and market demand within each channel type through this enhanced database feature, regional gaps in distribution can be identified and areas for potential expansion can be explored. Whether you are a manufacturer, distributor or dealer, this unique data product can be used for marketing campaigns, sales resource allocation, dealer growth planning and overall business management.

Today, many industry participants are employing DemandBuilder℠ for better decision making on where to make their next move. This unique product from Principia is available now and customized for each individual subscribing company. Product categories and geographic regions included are selected by each subscriber and the company’s sales regions and trading territories are programmed into the product to match its view of the market with any current sales and marketing management tools. Managing market share and channel coverage has never been more accurate and so accessible. DemandBuilder℠ is an indispensable tool for any manufacturer, distributor or dealer seeking to grow revenue, margin and share.

For further information or a web demo of the product’s capabilities, please contact Brooke Cowell at 610-590-4742 or

About Principia Consulting

Principia is the leading research and consulting partner focused on the building materials and construction industry. Executives depend on Principia for credible expertise, trusted insights and actionable strategies to confidently navigate their business toward optimized profitability and growth. For more information about Principia, please visit and

Principia Consulting
Editorial Contact:
Brooke Cowell, Vice President, Marketing