MRO Magazine

Under Armour Athlete Stephen Curry Wins The 2014-15 Kia NBA Most Valuable Player Award

May 4, 2015
By PRN NewsWire

BALTIMORE, May 4, 2015 /PRNewswire/ — Stephen Curry’s legacy in the game is defined by an uncompromising self-belief and tireless work ethic. Time and again, he has smashed through barriers to elevate his game, and his performance this season has culminated with him receiving the 2014-15 Kia NBA Most Valuable Player Award.

“Stephen Curry is a once-in-a-generation talent and a game-changer who is driving basketball into a new era,” said Kevin Plank, Founder and CEO, Under Armour. “He is truly an innovator on the court, and his impact off the court reaches new heights every year. As Stephen continues to defy expectations, nothing is more exciting than knowing we’ll be with him every step of the way as his performance partner.”

To mark this new milestone in his journey, the brand released a short film titled “Stonecutter,” narrated by NBA legend Bill Russell, which can be viewed here:

Curry’s underdog journey from overlooked son of an NBA star to becoming the league’s most “unguardable” player is well-chronicled. What the competition and fans haven’t seen is his commitment and belief in the process of getting better everyday through hard work. In the film, Russell recounts the credo of a stonecutter who hammers away at a rock, not knowing when, but believing his hammer will eventually split it open, which characterizes Curry’s path to becoming one of the game’s best.

In addition to the film, a special colorway of the Curry One basketball shoe will launch at and select retail locations in June, and a graphic t-shirt is available now on

Curry, widely considered to be one of the sport’s best-ever shooters, combines world-class ball handling, uncanny court vision and elite level defense to play the game in a transformative way.

Curry’s regular season accomplishments include hitting 286 three-point field goals, breaking his previous record for made three-pointers in a season, leading the league in steals and receiving the most All-Star fan votes, while helping to lead his team to a league-best 67-15 record.

For more information visit, and @underarmourbasketball.

About Under Armour, Inc.

Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness(TM) platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at

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Photo: Armour, Inc.

CONTACT: Diane Pelkey, Under Armour, Inc., 410.246.5927,, or Danielle Daly, Under Armour, Inc.,410.246.5768,

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