Toyota TeenDrive365 Distracted Driving Simulator with Oculus Rift at NY Auto Show, April 1 – 12
March 31, 2015 | By Business Wire News
Toyota:
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WHAT: |
Toyota’s TeenDrive365 Distracted Driving Simulator with Oculus Rift will be in NYC at the New York Auto Show (April 1 – 12). Oculus Rift provides the most realistic virtual-reality experience available, and this is the first time the technology is being used to educate drivers about the dangers of distracted driving. |
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The simulator is installed in an actual Toyota vehicle so that users are immersed in a 360 degree virtual reality that shows how everyday behaviors can affect their ability to drive safely. To view video samples, visit HERE. |
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WHY: |
April is Distracted Driving Month. The simulator is a powerful tool to teach drivers about distractions: nearly 80% of drivers who have tried it say they would reduce distractions because of the experience. |
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WHEN: |
Press Days: Wednesday, April 1 and Thursday, April 2 | |
| General Public Days: Friday, April 3 to Sunday, April 12 | ||
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WHO: |
Toyota executives will be available for interviews on press days, upon request. | |
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WHERE: |
The Javits Center | |
| 655 West 34th Street, New York | ||
| Simulator located at Crystal Palace, near the Toyota Mirai exhibit | ||
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CONTACT: |
Erin Mola, erin.mola@finsbury.com, cell – 917-432-8604 |
For Toyota
Erin Mola
Cell – 917-432-8604
erin.mola@finsbury.com
