MRO Magazine

Toyota Motor Sales Posts 13.3 Percent Increase in February


March 3, 2015
By Business Wire News

TORRANCE, Calif.

Toyota Motor Sales (TMS), U.S.A., Inc., today reported February 2015 sales of 180,467, an increase of 13.3 percent from February 2014 on a volume basis. With the same amount of selling days in February 2015 and 2014, sales were up 13.3 percent on a daily selling rate (DSR) basis.

Toyota division posted February 2015 sales of 157,472 units, up 12.1 percent.

“The auto industry is off to its best start since 2002 as truck demand continues to rise,” said Bill Fay, Toyota division group vice president and general manager. “Toyota light trucks and SUVs, led by RAV4, set a new February record.”

Lexus reported February 2015 sales of 22,995 units, a 22 percent increase.

“February marked the fourth straight month of record new vehicle sales and the seventh straight month of best-ever record pre-owned sales for Lexus dealers,” said Jeff Bracken, Lexus group vice president and general manager. “Just as importantly, Lexus was recognized during the month as the industry’s top-ranked brand by both Consumer Reports and J. D. Power and Associates.”

February 2015 Highlights:

  • RAV4 up over 33 percent; set February record
  • 4Runner up 37.7 percent
  • Tacoma up 13 percent; posts sales of 12,372 units
  • Corolla posts sales of 27,839 units; up 10 percent
  • Camry sales of 32,942 units, up more than 13 percent
  • Sienna up 48.5 percent
  • Lexus RX up more than 14 percent

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota

Toyota (NYSE:TM), the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.

 
TOYOTA U.S. SALES SUMMARY
February, 2015
                             
— CURRENT MONTH —— CALENDAR YEAR TO DATE —
DSR %VOL %DSR %VOL %
     2015    2014    CHG    CHG    2015    2014    CHG    CHG
TOTAL TOYOTA180,467159,28413.313.3349,661305,64912.114.4
TOTAL TOYOTA DIV. 157,472 140,429 12.1 12.1 303,535 269,157 10.5 12.8
TOTAL LEXUS     22,995     18,855     22.0     22.0     46,126     36,492     23.9     26.4
 
YARIS 1,364 1,334 2.2 2.2 2,806 2,339 17.6 20.0
COROLLA 27,839 25,299 10.0 10.0 55,196 48,052 12.6 14.9
PRIUS 12,018 12,861 -6.6 -6.6 24,262 25,066 -5.1 -3.2
CAMRY 32,942 28,998 13.6 13.6 59,705 52,330 11.8 14.1
AVALON 4,102 3,068 33.7 33.7 8,883 7,349 18.5 20.9
SCION FR-S 806 1,040 -22.5 -22.5 1,552 1,961 -22.4 -20.9
SCION iQ 90 166 -45.8 -45.8 167 332 -50.7 -49.7
SCION xD 122 662 -81.6 -81.6 342 1,254 -73.3 -72.7
SCION xB 1,469 1,298 13.2 13.2 2,897 2,523 12.5 14.8
SCION tC 1,377 1,363 1.0 1.0 2,596 2,470 3.0 5.1
TOTAL SCION3,8644,529 -14.7 -14.77,5548,540 -13.3 -11.5
TOTAL TOYOTA DIV. CAR    82,129    76,089    7.9    7.9    158,406    143,676    8.0    10.3
 
CT 978 1,230 -20.5 -20.5 1,983 2,520 -22.9 -21.3
IS 3,383 3,517 -3.8 -3.8 6,758 6,565 0.9 2.9
RC 984 0 #N/A #N/A 1,831 0 #N/A #N/A
ES 4,192 4,360 -3.9 -3.9 8,272 8,319 -2.6 -0.6
GS 1,851 1,574 17.6 17.6 3,530 2,874 20.4 22.8
LS 506 589 -14.1 -14.1 1,172 1,223 -6.1 -4.2
LFA 1 2 -50.0 -50.0 3 2 47.0 50.0
TOTAL LEXUS CAR    11,895    11,272    5.5    5.5    23,549    21,503    7.3    9.5
TOTAL TOYOTA CAR    94,024    87,361    7.6    7.6    181,955    165,179    8.0    10.2
 
RAV4 21,943 16,451 33.4 33.4 41,767 33,331 22.8 25.3
FJ CRUISER 25 1,266 -98.0 -98.0 183 2,428 -92.6 -92.5
VENZA 2,272 2,472 -8.1 -8.1 4,377 4,465 -3.9 -2.0
HIGHLANDER 11,263 12,052 -6.5 -6.5 22,323 22,728 -3.7 -1.8
4RUNNER 6,420 4,662 37.7 37.7 13,365 8,620 51.9 55.0
SIENNA 10,935 7,364 48.5 48.5 19,868 15,060 29.3 31.9
SEQUOIA 856 980 -12.7 -12.7 1,760 1,767 -2.4 -0.4
LAND CRUISER 205 228 -10.1 -10.1 456 485 -7.9 -6.0
TOTAL TOYOTA DIV. SUV    42,984    38,111    12.8    12.8    84,231    73,824    11.8    14.1
 
TACOMA 12,372 10,942 13.1 13.1 23,781 20,784 12.1 14.4
TUNDRA 9,052 7,923 14.2 14.2 17,249 15,813 6.9 9.1
TOTAL TOYOTA DIV. PICKUP    21,424    18,865    13.6    13.6    41,030    36,597    9.9    12.1
TOTAL TOYOTA DIV. TRUCK    75,343    64,340    17.1    17.1    145,129    125,481    13.3    15.7
 
NX 2,666 0 #N/A #N/A 5,478 0 #N/A #N/A
RX 6,490 5,682 14.2 14.2 13,059 11,289 13.4 15.7
GX 1,653 1,590 4.0 4.0 3,456 3,033 11.7 13.9
LX 291 311 -6.4 -6.4 584 667 -14.2 -12.4
TOTAL LEXUS TRUCK    11,100    7,583    46.4    46.4    22,577    14,989    47.6    50.6
TOTAL TOYOTA TRUCK    86,443    71,923    20.2    20.2    167,706    140,470    17.0    19.4
 
SELLING DAYS     24     24                 50     49            
DSR = DAILY SELLING RATE                                          
 
TOYOTA U.S. SALES SUMMARY
February, 2015
 
— CURRENT MONTH —— CALENDAR YEAR TO DATE —
DSR %VOL %DSR %VOL %
     2015    2014    CHG    CHG    2015    2014    CHG    CHG
* NORTH AMERICAN BUILT VEHICLES
 
COROLLA 27,839 25,280 10.1 10.1 55,196 48,008 12.7 15.0
CAMRY 32,927 28,993 13.6 13.6 59,673 52,316 11.8 14.1
AVALON 4,102 3,068 33.7 33.7 8,883 7,349 18.5 20.9
RAV4 15,844 12,696 24.8 24.8 30,165 25,499 15.9 18.3
VENZA 2,272 2,472 -8.1 -8.1 4,377 4,465 -3.9 -2.0
HIGHLANDER 11,007 11,912 -7.6 -7.6 21,799 22,413 -4.7 -2.7
SIENNA 10,935 7,364 48.5 48.5 19,868 15,060 29.3 31.9
SEQUOIA 856 980 -12.7 -12.7 1,760 1,767 -2.4 -0.4
TACOMA 12,372 10,942 13.1 13.1 23,781 20,784 12.1 14.4
TUNDRA 9,052 7,923 14.2 14.2 17,249 15,813 6.9 9.1
 
RX 6,127 3,748 63.5 63.5 12,136 7,097 67.6 71.0
 
TOTAL133,333115,37815.615.6254,887220,57113.215.6
N.A. VEHICLES % OF TOTAL    73.9%    72.4%                72.9%    72.2%            
 
TOYOTA DIV. IMPORT CAR 17,261 18,748 -7.9 -7.9 34,654 36,003 -5.7 -3.7
LEXUS IMPORT CAR 11,895 11,272 5.5 5.5 23,549 21,503 7.3 9.5
TOYOTA DIV NA BUILT CARS 64,868 57,341 13.1 13.1 123,752 107,673 12.6 14.9
TOTAL TOYOTA CARS    94,024    87,361    7.6    7.6    181,955    165,179    8.0    10.2
 
TOYOTA DIV. IMPORT TRUCK 13,005 10,051 29.4 29.4 26,130 19,680 30.1 32.8
LEXUS IMPORT TRUCK 4,973 3,835 29.7 29.7 10,441 7,892 29.7 32.3
TOYOTA DIV NA BUILT TRUCK 62,338 54,289 14.8 14.8 118,999 105,801 10.2 12.5
LEXUS NA BUILT TRUCK 6,127 3,748 63.5 63.5 12,136 7,097 67.6 71.0
TOTAL TOYOTA TRUCK    86,443    71,923    20.2    20.2    167,706    140,470    17.0    19.4
 
SELLING DAYS     24     24                 50     49            
DSR = DAILY SELLING RATE
 
–CURRENT MONTH––CALENDAR YEAR TO DATE–
Memo: 2015 2014 DSR % 2015 2014 DSR %
Toyota Prius Sedan 7,070 7,396 -4.4% 14,386 14,601 -3.4%
Toyota Prius V (only) 1,850 1,743 6.1% 3,763 3,473 6.2%
Toyota Prius C (only) 2,701 2,681 0.7% 5,315 5,148 1.2%
Toyota Prius Phv (only) 397 1,041 -61.9% 798 1,844 -57.6%

Toyota Business Communications
Toni Honsowetz, (310) 468-4291
Amanda Rice, (310) 468-1745
or
Lexus Public Relations
Moe Durand, (310) 468-1601
or
Media Web sites:
http://www.toyotanewsroom.com
http://www.lexusnewsroom.com
http://www.scionnewsroom.com