MRO Magazine

Toshiba Awarded Prestigious Red Dot Product Design Award

March 31, 2015
By Business Wire News

IRVINE, Calif.

Toshiba America Information Systems, Inc. (TAIS), a subsidiary of Toshiba Corporation, today announced it has been awarded with a Red Dot Award for product design for two of its products, the Toshiba Chromebook 2 and the Portégé® Z20t. As one of the world’s largest and most distinguished design competitions, this annual and international award recognizes an elite subset of innovative companies that developed products with distinguished design qualities unlike any other in the category. The Red Dot is a quality seal for good design and innovations, which constitutes and highlights the quality difference globally.

“Design has always been a big priority for all of our products, for consumers and business users, and we always strive to deliver the most innovative and sleek yet functional product designs,” said Mark Simons, President and Chief Executive Officer, Toshiba America Information Systems, Inc. “Receiving the Red Dot product design award for not one but two of our products affirms our commitment to continuous improvement and is a testament to the high-quality designs we’re able to create.”

About the Winners

As the second-generation, the Toshiba Chromebook 2 encompasses intuitive usability, design innovation and affordability in a sleek and stylish chassis. It was built with a full HD display with IPS technology, delivering enhanced color reproduction and accuracy, plus wider, more accurate viewing capabilities. The Chromebook 2 was redesigned with sleek curves and a slim profile for even more portability. It was also the first Chromebook to deliver a branded audio experience, with strategically placed front-facing stereo speakers that have been tuned to bring quality and attitude by the audio experts at Skullcandy®, a leading audio headphone provider and lifestyle brand.

The Portégé® Z20t, a versatile premium 2-in-1 detachable PC, features a 12.5-inch Full HD IPS detachable display, a sleek thin-and-light design and a reversible keyboard dock that offers users the flexibility to use it in just about any situation, enabling new productivity possibilities. Powered by an Intel® Core™ M processor and pen technologies by Wacom®, the Portégé Z20t delivers the performance users need plus up to a 17.4-hour battery life rating1. The tablet weighs only 1.6 pounds and when combined with the keyboard dock, just 3.3 pounds2. The keyboard dock features a simple hinge mechanism that allows the tablet to be detached with one hand. The attachment mechanism is also reversible, enabling a presentation mode for showing content to a group of people.

The 2015 Red Dot Award winners are decided by the Red Dot jury, a panel of designers, respected design professors and specialist journalists from 25 countries. With 4,928 innovative entries from 1,994 participants from 56 countries in 2015 alone, the Red Dot Award: Product Design is now the largest and most recognized product competition in the world. Products are evaluated based on the following criteria: degree of innovation, ergonomics, product periphery, functionality, durability, self-explanatory quality, formal quality, symbolic and emotional content and ecological compatibility.

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About Toshiba America Information Systems, Inc. (TAIS)

Headquartered in Irvine, Calif., TAIS is comprised of four business units: Business Solutions Division, Digital Products Division, Imaging Systems Division, and Telecommunication Systems Division. Together, these divisions provide digital products, services and solutions, including award-winning notebook computers, tablets and All-in-One computers, cloud services; imaging products for the security, medical and manufacturing markets; storage products for computers; and IP business telephone systems with unified communications, collaboration and mobility applications. TAIS provides sales, marketing and services for its wide range of products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation. For more information on TAIS visit

About Toshiba Corporation

Toshiba Corporation, a Fortune 500 company, channels world-class capabilities in advanced electronic and electrical product and systems into five strategic business domains: Energy & Infrastructure, Community Solutions, Healthcare Systems & Services, Electronic Devices & Components, and Lifestyles Products & Services. Guided by the principles of The Basic Commitment of the Toshiba Group, “Committed to People, Committed to the Future”, Toshiba promotes global operations towards securing “Growth Through Creativity and Innovation”, and is contributing to the achievement of a world in which people everywhere live in safe, secure and comfortable society. Founded in Tokyo in 1875, today’s Toshiba is at the heart of a global network of over 590 consolidated companies employing over 200,000 people worldwide, with annual sales surpassing 6.5 trillion yen (US$63 billion). To find out more about Toshiba, visit

© 2015 Toshiba America Information Systems, Inc. Portégé is either a registered trademark or trademark of Toshiba America Information Systems, Inc. and/or Toshiba Corporation. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including without limitation product prices, specifications, availability, content of services, and contact information is subject to change without notice. All rights reserved.

1 Battery Life Rating. Measured by MobileMark® 2012 for comparison purposes only. Actual battery life may vary. See Battery Life Rating Legal Footnote at

2 Weight. Weight may vary. See Weight Legal Footnote at

for Toshiba America Information Systems, Inc.
Ian Guss, 917-522-3536