MRO Magazine

Top Swimwear Brand, RELLECIGA, Celebrates 70 Years of the Bikini


July 6, 2016
By PRN NewsWire

NEW YORK, July 6, 2016 /PRNewswire/ — Last month the iconic two-piece bikini celebrated its 70(th) birthday, and leading swimwear brand RELLECIGA has been celebrating too. The then super-daring bikini was first unveiled by a French designer in 1946, and following the theme this month RELLECIGA is focusing on some of their stunning European-inspired designs.

Nowadays, the bikini is an essential item in any woman’s wardrobe, and ladies sporting the classic two-piece bikini set can be seen at beaches all around the world. But, 70 years ago when Louis Reard created the first bikini, the revealing design was condemned by some as indecent and debauched.

In fact, the bikini was more a product of pragmatism than decadence. It has its roots in World War II, as fabric rationing forced designers to use only the minimum amount of material possible when making swimsuits. The name “bikini” was also inspired by the US atomic test at Bikini Atoll.

The bikini hit Paris fashion week less than a week after it was first revealed by Reard, and it caused an explosion in the fashion world. Some models refused to wear it at first thanks to its “immoral” reputation, but actress and trendsetter Brigitte Bardot’s iconic performance in 1952 movie The Girl in the Bikini catapulted the two-piece on to the global fashion stage.

RELLECIGA have continued the emphasis on high fashion in their products. RELLECIGA designer Joanne explains: “The bikini’s history is entwined with the fashion industry, and we believe that a bikini is not just swimwear, it’s also a fashion item. That’s why we keep a close eye on trends, and make sure that our products are innovative and cool as well as sexy”.

For example, RELLECIGA’s Lace Collection makes the most of this year’s trend for lace, combining a classic triangle two-piece design with sensual lace detailing, fun bright colors, and unique handmade braided neck and back ties. This year, RELLEICIGA’s eagerly awaited New York Times Square ad featured German model and lifestyle guru Olga Goloburda wearing the ultra-sexy lace bikini.

RELLECIGA are also showing off their fashion credentials with the uniquely sensual Criss-Cross bikini, which blends a sporty halter neck triangle design with eye-catching and trendy cross-cross detailing across the center.

However, it’s the innovative and best-selling RIKINI that best demonstrates RELLECIGA’s credentials as a swimwear fashion house. The only multi-way bikini that can be worn more than six ways, the RIKINI is celebrated by women who love to combine fashion, sexuality, and practicality.

The lace bikini, criss-cross bikini, and RIKINI are all available now to buy from the RELLECIGA website.

About RELLECIGA

The first bikini brand to be featured in New York’s iconic Times Square, RELLECIGA is a world-leading swimwear brand focused on quality, style, and sexiness. Renowned for their innovative European-inspired designs, use of top quality materials, and handmade craftsmanship, RELLECIGA’s mission is to design swimwear as beautiful as the woman wearing it.

Website: http://www.relleciga.com/Facebook: https://www.facebook.com/RellecigaInstagram: http://instagram.com/rellecigaswimwearTwitter: https://twitter.com/RELLECIGABIKINIYouTube: https://www.youtube.com/user/RellecigaSwimwear

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/top-swimwear-brand-relleciga-celebrates-70-years-of-the-bikini-300294521.html

http://www.relleciga.com

CONTACT: Zoeh Zheng, +86-134-5028-6595, zoeh@relleciga.com

Web site: http://www.relleciga.com/