MRO Magazine

Todd Whitaker Joins Immersion as VP of Marketing

December 9, 2015
By Business Wire News

SAN JOSE, Calif.

Immersion Corporation (NASDAQ: IMMR), the leading developer and licensor of touch feedback technology, today announced the appointment of Todd Whitaker as the vice president of marketing for the company. With successful tenures at industry leading organizations, Whitaker joins Immersion to lead the company’s worldwide marketing organization as it continues to grow and gain adoption of its innovative haptic technology offerings.

“As the leader in touch feedback technology, it gives us great pride to be a part of the substantial and accelerating adoption of haptics in new use cases and new market areas,” said Victor Viegas, president and CEO of Immersion. “We’ve reached an inflection point – our technology is now enabled in more than 3 billion devices. We’re excited to have Todd on board to help us build-on our success and reach the next level. With his experience and achievements in building and leading strong marketing organizations, Todd will be a strategic asset in driving opportunities and growth for Immersion.”

“Touch feedback is the natural progression of our ability to interact more richly with the billions of digital devices in the world. Content and applications that users can actually ‘feel,’ are just the beginning,” said Todd Whitaker, vice president of marketing at Immersion. “Immersion is leading the development of innovative haptic technologies. I’m excited to join the team, and look forward to contributing to the company’s future success.”

Whitaker will be responsible for leading an effective worldwide marketing strategy worldwide, helping to define Immersion’s growing product and IP portfolio, and maximizing Immersion’s strategic role in driving the adoption and monetization of haptics in content and digital devices. Whitaker joined Immersion on December 7th as a member of the executive leadership team. He reports directly to Viegas and is based at Immersion’s headquarters in San Jose, California.

Whitaker brings an extensive background in product management, marketing strategy and brand management to Immersion. He has served in various leadership roles at diverse companies from cutting edge start-ups to market leading technology firms. Previously, Whitaker was vice president of marketing at Maxim Integrated, an industry leader in the design, development, and manufacture of linear and mixed-signal integrated circuits. Prior to Maxim Integrated, Whitaker served as vice president, worldwide marketing for National Semiconductor, and prior to that position, he was in various marketing capacities at a number of companies including Blaze Network Products and Intel Corporation.

About Immersion (

Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptic technology. The company’s touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion’s high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games and videos; restore “mechanical” feel by providing intuitive and unmistakable confirmation; may improve safety by reducing distractions while driving; provide realistic touch feedback when performing robotic medical procedures and training simulations; and expand usability when audio and visual feedback are ineffective. Immersion’s technology has been adopted in 3 billion digital devices, and provides haptics in mobile phone, automotive, gaming, medical, and consumer electronics products from world-class companies. With over 2,000 issued or pending patents in the U.S., China and other countries, Immersion helps bring the digital universe to life. Learn more at or

Forward-looking Statements

This press release contains “forward-looking statements” that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding Mr. Whitaker’s potential impact and value to Immersion.

Immersion’s actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion’s business, which include, but are not limited to: unanticipated difficulties and challenges encountered in Mr. Whitaker’s integration into the Immersion organization; unanticipated difficulties and challenges encountered in implementation efforts by Immersion’s licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion’s products or third party products incorporating Immersion’s technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion’s most current Form 10-K and Form 10-Q, both of which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion’s beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

Immersion and the Immersion logo are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

(IMMR – C)

Colleen Kuhn, 650-762-2804
Immersion Investors:
The Blueshirt Group
Jennifer Jarman, 415-217-5866