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Titan Industries Announces New Footwear License Daya by Zendaya

August 6, 2015 | By PRN NewsWire

HUNTINGTON BEACH, Calif., Aug. 6, 2015 /PRNewswire/ — Preeminent footwear company, Titan Industries Inc., has acquired the footwear license for Daya by Zendaya. Zendaya, an American actress, singer, dancer and recording artist is best known for her role as K.C. Cooper on Disney Channel’s number one rated show “K.C. Undercover” and has recently been tapped as one of the top 10 red-carpet influencers in Hollywood. The first Daya collection is set to debut in stores for Spring 2016.

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“I’m extremely excited for the official launch of Daya next spring,” says Zendaya. “I really appreciate the girls who support me, and I want my shoes to be a way for me to give something back to them. Whether you’re a girly girl or a Tom Boy I promise – I got you covered!!! I want to also thank Titan Industries for helping my dream come true.”

The Daya footwear label creators, Zendaya and her fashion stylist Law Roach, had a straightforward vision – to create shoes that embody what Zendaya’s fashion style has become famous for. “I know everyone says that diamonds are a girl’s best friend, but I truly believe that shoes are,” adds Law. “Daya definitely has something for every single one of her fans.” The collection, with prices ranging from $125-$175, will offer consumers the perfect balance between ‘Sex Appeal’ and ‘Sporty Lux’ and features statement heels, modern flats and the go-to high top sneaker.

“Zendaya is the smartest 18-year-old I have ever met. Mature, composed and knows fashion like she was born with it,” notes Chairman of Titan Industries, Joe Ouaknine.

Andrea Bernholtz, who started as CEO of Titan Industries this past June, is equally as thrilled about their collaboration with Zendaya. “As this is my first official brand launch here at Titan I have really taken this launch under my wing. Zendaya and her team are extremely creative and fun to work with…we are off to a great start and have high expectations for the brand.”

On social media enthusiasts can use #soleofdaya. For more information on Zendaya please visit:

About Zendaya

Zendaya is an American actress, singer, and dancer. She is currently one of Hollywood’s top ten red-carpet influencers and both stars on and co-producers Disney Channel’s #1 rated show “K.C. Undercover”. Zendaya has co-hosted the MTV Movie Awards Pre-Show and appeared as a guest fashion correspondent numerous times on E! Entertainment’s hit show “Fashion Police” with the legendary Joan Rivers. Her self-titled debut album was released on Hollywood Records in 2013. Her Platinum single “Replay” earned the singer a NAACP Image Awards Nomination for Outstanding New Artist and the 2014 BMISocial Star Award. Astoundingly her video for the single “Replay” garnered over 99 million views. She is also an accomplished author. In 2013, she authored the book, Between U and Me: How to Rock Your Tween Years with Style and Confidence. She has also found time to work with Make-A-Wish Foundation, Keep A Child Alive organization and she was an ambassador for the Children’s Miracle Network.

About Titan Industries Inc.

Titan Industries designs, manufactures and distributes top footwear and handbag brands through licensors including: L.A.M.B., Charles Jourdan, Cynthia Vincent, GX by Gwen Stefani, and through footwear licensors: Badgley Mischka and Joe’s Jeans for men and women.

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Photo: Industries Inc.

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