MRO Magazine

Timberland Launches Limited Edition Boat Shoe Collection, Inspired by the Flags of Five European Countries


June 16, 2016
By PRN NewsWire

LONDON, June 16, 2016 /PRNewswire/ —

The Timberland boat shoe is a classic footwear shape with a dedicated following. Since its introduction in 1979 it’s been a global wardrobe staple for Timberland customers, whether they’re at sea or on land, in the city or in the countryside. For Spring Summer 2016, Timberland builds on the shoe’s modern design and iconic status by adding new and exciting colour ways dedicated to specific European countries. The boat shoe transcends borders; it’s international footwear, as this capsule collection proves!

(Logo: http://photos.prnewswire.com/prnh/20140410/680200 )

(Photo: http://photos.prnewswire.com/prnh/20160615/379775 )

Launching in June 2016, the limited edition boat shoe retains its original and much-loved features while boasting a new and boundary-pushing colour palette. Based on the flags of Italy, England, Germany, France and Spain, this capsule collection of boat shoes is dedicated to men. Designed around arguably the strongest visual representation of a country – its flag – the shoe is a nod towards Timberland’s international reach while also paying respect to one of the American brand’s key regions: Europe. Additionally, the collection drops at a time of international sports hysteria. The flags represent national pride and, more importantly, a sense of belonging.

While using strong and solid colours such as red, blue, green and white, the German and Spanish shoes also feature a beige tone stylishly representing the yellow colour in those flags. As such the limited edition manages to simultaneously celebrate one of Timberland’s most iconic footwear silhouettes as well as its European customers and their sense of national pride and joy.

About Timberland 

Timberland, a wholly owned subsidiary of VF Corporation, is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland(R), Earthkeepers(R), Timberland PRO(R), Mountain Athletics(R), and Timberland Boot Company(R) brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature.  The company’s products can be found in leading department and specialty stores as well as Timberland(R) retail stores throughout North America, Europe, Asia, Latin America, South America, South Africa and the Middle East.  Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good” — forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work.  To learn more about Timberland, please visit http://www.timberland.com .

  CONTACT NAME: HARVEY SISYA  AGENCY: IPR LONDON  PHONE: +44(0)2077390272  EMAIL: HARVEYSISYA@IPRLONDON.COM 

 

Photo: http://photos.prnewswire.com/prnh/20140410/680200 http://photos.prnewswire.com/prnh/20160615/379775

Photo: http://photos.prnewswire.com/prnh/20140410/680200http://photos.prnewswire.com/prnh/20160615/379775Timberland