MRO Magazine

ThomasNet’s New Full-Service Digital Agency Boosts Sales for Manufacturers and Distributors


March 17, 2015
By Business Wire News

NEW YORK

ThomasNet today announced that its new full-service digital marketing agency, ThomasNet RPM® (Results Powered Marketing) is fueling leads and sales for manufacturers and distributors, and helping them to reach large companies on their “wish lists.”

“In the last nine months, we’ve seen an increase of 50 percent in new prospects. I’ve already picked up business from one of the largest railroad companies in the United States,” said John Creighton, Sales & Marketing Manager, Manor Tool & Manufacturing Company in the Greater Chicago area.

ThomasNet’s RPM Group carries on Thomas’ 118-year tradition of driving growth for industrial businesses. The team specializes in the proven strategy of inbound marketing, which uses informative content to attract new leads. This content is published across multiple channels, such as website landing pages, blogs, and social media. Additional content—from emails to eBooks—moves prospects down through the sales funnel.

To help busy manufacturers and distributors, ThomasNet RPM offers a total digital marketing solution, from strategy to content writing and design to publishing. Each month, ThomasNet RPM shares key performance indicators (such as the number of new leads) and other metrics with clients. Based on these numbers, they adjust content and strategies for the strongest possible return on every marketing investment.

“We have created a dream team of engineers and industrial marketers who understand our clients’ unique challenges. They are well-positioned to help manufacturers and distributors open doors to new markets,” said Shawn Fitzgerald, Vice President, Digital Media, ThomasNet.

The ThomasNet RPM solutions are built on technology from HubSpot, the leading provider of inbound marketing software. HubSpot recently honored ThomasNet as a Diamond Partner for its exceptional performance in the key areas of client satisfaction and business growth.

For more information about ThomasNet RPM contact Shawn Fitzgerald at sfitzgerald@thomasnet.com or go to business.thomasnet.com/rpm.

About ThomasNet RPM®

ThomasNet RPM (Results Powered Marketing) is a full-service agency solution for manufacturers and other industrial supply companies. The agency’s team of engineers and online marketing experts use proven inbound marketing strategies to drive highly-measurable, bottom line results. ThomasNet RPM leverages the industry-leading HubSpot inbound marketing software platform, and has achieved HubSpot Diamond Partner status for delivering the highest levels of customer satisfaction and lead generation. ThomasNet RPM is a division of ThomasNet.

About ThomasNet®

ThomasNet provides solutions that make it easier for buyers and engineers to partner with the right industrial suppliers. For nearly a century the Company’s “big green books” – the Thomas Register — were considered indispensable to B2B buyers and manufacturers alike. Today, ThomasNet offers tools to facilitate every step of the buying process. This includes industry’s leading supplier discovery platform, free online at ThomasNet.com.

Warner Communications
Dawn Ringel, 781-449-8456
dawn@warnerpr.com