Thomas International Publishing Co. and PageScience Launch Atingent – Industry’s First Multi-Lingual Ad Marketplace
By Business Wire News
By Business Wire News
Thomas International Publishing Co. (TIPCo) and PageScience Inc. today announce the launch of Atingent, the first-ever multi-lingual advertising marketplace where manufacturers, distributors and other industrial businesses can target prospects and buyers anywhere on the internet.
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Powered by PageScience’s exclusive PageMatch™ technology and integrating TIPCo’s multi-lingual taxonomy of 17,000 detailed industrial terms, Atingent accurately pinpoints and ranks relevant ad availabilities across the internet. The PageMatch scoring process applies semantic analysis, viewable impressions and historical ad performance to identify the best pages for ad placement.
“The Atingent marketplace brings innovative programmatic advertising methods to industrial marketers for the first time. It gives them complete control over the language, reach, and duration of web advertising programs,” said Jay Lindsey, President of TIPCo. “Starting with English and Spanish, we expect to add other languages by year end.”
Bill Jennings, CEO of PageScience, added, “The strength of the PageMatch technology is to locate and make available the most effective contextual ad opportunities. Together with the TIPCo taxonomy, Atingent insures that ad messaging is closely aligned with relevant page content, across languages, producing high quality impressions.”
Atingent is an effective solution to the challenges industrial marketers face when trying to find prospects and communicate with buyers in the rapidly-changing, global web environment.
Thomas International Publishing Co. (TIPCo) is a subsidiary of Thomas Publishing Company LLC, which has focused upon providing industry with essential information, purchasing and marketing services since 1898. TIPCo publishes innovation news and product sourcing information for major industrial markets worldwide, through local and multi-lingual operations.
PageScience, Inc., based in New York, delivers vast reach and precise page-level targeting to brand marketers via its proprietary platform. The company is backed by Metamorphic Ventures, Cava Capital, Hub Angels, Alpine Meridian and several individual investors including Mike Perlis (CEO Forbes), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Founder Collective), Richard Forman (Health Venture Group), Geoff Judge (Partner iNovia), Chris Young (Founder Digital Broadcasting Group). PageMatch™ is a trademark of PageScience. [http://www.pagescience.com]
Doug Lee, 212-290-7250