The Northwest Company Enters Multi-Year, Exclusive Agreement with the University of Southern California
By Business Wire News
By Business Wire News
The Northwest Company, a leader in the home textile industry and the number one throw manufacturer in the United States, announced today a multi-year agreement with the University of Southern California which gives the company exclusive rights to manufacture and distribute blankets, throws, bedding, towels, and bathroom accessories in off-campus retail channels.
“The University of Southern California’s rich history and traditions have helped contribute to the passion that the USC brand embodies,” stated Ross Auerbach, President of The Northwest Company. “These values and characteristics are what endeared the USC brand to us, and were the driving force behind our desire to expand this commitment. The Northwest Company is proud and honored to be a part of USC’s traditions and passion, and we look forward to achieving continued success together for years to come.”
The Northwest Company, known most widely for making the best sports blankets in the game, will offer a variety of University of Southern California accessories beginning in July of 2015. The products will be sold in leading and independent retailers nationwide as well as on www.thenorthwest.com.
“We are excited about this new strategic partnership with The Northwest Company,” says Steve Fuller, Trademarks and Licensing Manager at the University of Southern California. “Northwest has extensive experience with exclusive agreements with the professional leagues and we are confident in their abilities to both protect and enhance USC’s brand in these product categories.”
For further information on the University of Southern California, please visit www.usc.edu.
To learn more about Northwest’s product offerings, please visit www.thenorthwest.com.
The Northwest Company
The Northwest Company is recognized as a leader in the home textile industry and the number one throw manufacturer in the United States. The Northwest is a marketing-driven company producing innovative and exciting product for the most widely recognized brands in sports and entertainment. In addition, Northwest carries a complete line of original designs and their products are available in all areas of trade. For over thirty years, The Northwest’s reputation for quality and commitment to its retail and consumer partners has been without equal. Please visit www.thenorthwest.com for more information.
About the University of Southern California
The University of Southern California is one of the world’s leading private research universities with top-ranked professional programs in cinematic arts, gaming, computer science and entrepreneurship, among others. An anchor institution in Los Angeles, a global center for arts, technology and international trade, USC, with its world-class faculty, has a strong tradition of integrating liberal and professional education, and encourages students to cross academic as well as geographic boundaries in their pursuit of knowledge. www.usc.edu.
William Bell, 212-219-0321