MRO Magazine

The Northwest Company “Blankets” Fans At MLB All-Star Week

July 11, 2016
By PRN NewsWire

ROSLYN, N.Y., July 11, 2016 /PRNewswire/ — The Northwest Company, a recognized leader in the home textile industry and the number one blanket and throw manufacturer in the United States, has officially kicked off its “Northwest Blankets America” mobile bus tour at the 2016 MLB All-Star FanFest Pepsi Block Party in San Diego, inviting consumers to join in on the celebration leading up to tomorrow’s big game.

The Northwest decked out its tour bus for ultimate MLB fans with multiple flat screen TV’s live streaming the action and social feed, gaming consoles and trivia games with prizes. The tour bus will also feature an on-site store where consumers can purchase official MLB micro raschel blankets, silk touch blankets, throws, duffle bags, and beach towels. Everyone who visits the tour bus is invited to register their email, Facebook, or Twitter for a special discount and a RFID equipped rally towel synced with their information. The Northwest RFID rally towel is unique to each participant, allowing them to scan their code at each station in order to upload and share pictures or test their luck at prize lockers for the chance to win instantly.

“We are living in the experience economy and thus, a mobile activation that gives us a platform to engage with sports fans and loyalists is something we’re proud to bring to consumers,” said Ross Auerbach, President and CEO of The Northwest Company. “Our team is excited to hit the road and bring The Northwest fandom momentum to cities, stadiums retailers and customers across the U.S.”

The “Northwest Blankets America” mobile bus tour will make stops at NFL stadiums, college campuses and major retailers across the U.S. from July through November 2016. At each stop, consumers will have the chance to check out the latest merchandise from The Northwest as well as enjoy an interactive experience including trivia and games, with several chances to win team paraphernalia.

To learn more about the brand and for a complete list of tour stops, please visit You can also join the conversation on Facebook and Instagram @NorthwestLegit and Twitter @TheNorthwest.

The Northwest Company:Founded in 1987, The Northwest Company is recognized as a leader in the home textile industry and the number one throw manufacturer in the United States. A marketing-driven company producing innovative and exciting product for the most widely recognized brands in sports and entertainment. In addition, Northwest carries a full line of Northwest Original designs. Northwest’s products are available in all areas of trade and their reputation for quality and commitment to their retail partners is without equal.

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Photo: Northwest Company

CONTACT: Jamie Boselli, Havas Formula, (212) 219-0321/

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