MRO Magazine

The Mountain(R) and Discovery Consumer Products Partner to Create a Tide Turning Line of T-Shirts in Celebration of Discovery’s Shark Week

May 26, 2016
By PRN NewsWire

KEENE, N.H., May 26, 2016 /PRNewswire/ — The Mountain(R), an apparel manufacturing company, located in Southern New Hampshire, is heading into year two of their partnership with Discovery Consumer Products, the licensing arm of Discovery Communications, to produce a new line of tees in celebration of Discovery’s Shark Week, which kicks off Sunday, June 26(th). A longtime leader in the apparel manufacturing industry, The Mountain(R) is best known for its big, bold images on unique mottle dyed tees, and designed the Shark Week collection to commemorate this pop-culture event for shark fans nationwide.

The Shark Week Collection consists of 22 striking images available in both adult and kid sized tees. All designs will be produced using The Mountain(R) brand’s environmentally friendly manufacturing process, wherein only water-based inks and organic dyes are used to create hyper-realistic images that seem to come to life on each garment.

Discovery Channel’s Shark Week, television’s longest running must-see summer TV event, returns on Sunday June 26th at 8/7 Eastern Time for its 28th anniversary. Not only is the long awaited program filled with the greatest shark entertainment there is, but Discovery Channel’s Shark Week website is filled with a ton of shark facts, a virtual shark dive, live footage streaming from shark cams, and a plethora of different shark related videos. The summer of the shark aims to educate the truths verses the myths about this long misunderstood creature, as well as inspire its fans to live every week like it’s Shark Week. As such, this collection of Artwear by The Mountain(R) will be available year round.

To view the Shark Week Collection, or to purchase a t-shirt to celebrate Shark Week in style, visit Retailers who are interested in carrying the Shark Week Collection, please visit

CONTACT: Amanda Schillinger 1-877-686-8337 ext. 304

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Photo: Mountain

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