MRO Magazine

The Levi’s(R) Brand To Expand NFL Collection To Full League For Fall 2016

By PRN NewsWire   

SAN FRANCISCO, Feb. 3, 2016 /PRNewswire/ — The Levi’s((R)) brand has announced it is expanding the Levi’s((R)) NFL Collection to include all 32 NFL teams coming Fall 2016, bringing football fans everywhere the chance to represent their team and look good doing it – on gameday and beyond. In celebration of Super Bowl 50, limited-edition Levi’s((R)) Trucker jackets for all teams are available now in select San Francisco retail locations.

“The NFL has some of the best fans in the world, and with this collection we’re able to help them elevate their gameday fashion without sacrificing their personal style,” said James Curleigh, Levi’s((R)) brand President. “We want each and every one of them to have access to gameday apparel that gets them just as excited about getting dressed as they are about cheering on their favorite team.”

Rooted in Levi’s((R)) classic American style, the NFL Collection blends the iconic Levi’s((R)) look with each of the team logos, colors and pride resulting in a product that fills a void in the sports apparel market by bridging the gap between gameday and every day style. Offering both men’s and women’s apparel, the collection will feature a variety of modern, versatile pieces.

The Levi’s((R)) NFL Collection was first conceptualized as a standalone collection paying homage to the San Francisco 49ers in honor of the team’s inaugural season in Levi’s((R)) Stadium. The positive reception from 49ers fans led the Levi’s((R)) brand to expand to six additional NFL teams this past fall: the Chicago Bears, Denver Broncos, Green Bay Packers, New England Patriots, New York Giants and New York Jets. The seven team Levi’s((R)) NFL Collection proved to be in high demand both on and off the field, and as a result Levi’s((R)) has now expanded to all 32 NFL teams to offer a wider group of fans access to gameday gear.

Available initially at San Francisco locations to reach fans for Super Bowl 50, the collection rolls out to stores and nationwide come Fall 2016 just in time for the upcoming season.

ABOUT THE LEVI’S((R)) BRANDThe Levi’s((R)) brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s((R)) jeans have become one of the most recognizable garments in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s((R)) brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories is available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s((R)) brand, its products and stores, please visit

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CONTACT: Peter Martin, FleishmanHillard, (415) 318-4186,; or Levi’s(R) Public Relations, (415) 501-7777,


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