MRO Magazine

Teens for Jeans Has Collected Over 5 Million Pairs of Jeans for Homeless Youth to Date


March 24, 2015
By PRN NewsWire

NEW YORK, March 24, 2015 /PRNewswire/ — Aeropostale, Inc. (NYSE: ARO), a mall-based specialty retailer of casual apparel for young women and men, and DoSomething.org, the largest organization for teens and social change, have collected and donated 5 million pairs of jeans since their Teen for Jeans initiative launched eight years ago. This year alone, teens and schools nationwide joined forces with the teen retailer and organization to collect over 700,000 pairs of jeans that have already been donated to homeless teens throughout the U.S., Canada, and Mexico.

Over 13,000 schools across the United States, Canada, and Mexico participated in Teens for Jeans this year, more schools than any year in the campaign’s eight-year history. Corner Canyon High School in Draper, UT collected the most jeans (9,146 pairs) and will be receiving a $5,000 school grant, a concert by British pop band, The Vamps, and Aeropostale shirts.

“For the past eight years Aeropostale has been dedicated to raising awareness about teen homelessness. With the help of our store associates, DoSomething.org members, and local community partnerships we have made a difference in millions of young people’s lives,” said Scott Birnbaum, Senior Vice President of Marketing and Ecommerce at Aeropostale, Inc. “We are excited about the impact the Teens for Jeans campaign continues to generate.”

“That’s a lot of jeans, people,” said Nancy Lublin, CEO of DoSomething.org. “This campaign started as a tiny little idea years ago and we’ve clothed a heck of a lot of homeless youth. Many shelters use these jeans as an incentive for teens to spend the night there, as opposed to elsewhere. It is super important that these homeless kids get off the streets, out of motels, and into shelters and programs.”

The campaign this year launched with a public service announcement from British pop band The Vamps. Additional celebrities who supported Teens for Jeans by encouraging others to take action included Ashley Greene, Fifth Harmony, Laura Marano, Echosmith, Cimorelli, Kalin and Myles, Shenae Grimes-Beech, Victoria Duffield, Brendan Meyer, and Amanda Crew.

“We were really excited to be a part of this campaign because everyone has a pair of jeans that they can donate,” said Brad Simpson of The Vamps. “We can’t wait to perform at Corner Canyon High School.”

All jeans collected through Teens for Jeans were donated to local area charities and shelters. To learn more about Teens for Jeans, please visit www.teensforjeans.com.

About Aeropostale, Inc. Aeropostale(R), Inc. is a primarily mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aeropostale(R) stores and 4 to 12 year-olds through its P.S. from Aeropostale(R) stores. The Company provides customers with a focused selection of high quality fashion and fashion basic merchandise at compelling values in an exciting store environment. Aeropostale(R) maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aeropostale(R) products can be purchased in Aeropostale(R) stores and online at www.aeropostale.com. P.S. from Aeropostale(R) products can be purchased in P.S. from Aeropostale(R) stores and online at www.ps4u.com and www.aeropostale.com. The Company currently operates 766 Aeropostale(R) stores in 50 states and Puerto Rico, 61 Aeropostale stores in Canada and 26 P.S. from Aeropostale(R) stores in 12 states and Puerto Rico. In addition, pursuant to various licensing agreements, our licensees currently operate 251 Aeropostale(R) and P.S. from Aeropostale(R) locations in the Middle East, Asia, Europe, and Latin America. Since November 2012, Aeropostale, Inc. has operated GoJane.com, Inc., an online women’s fashion footwear and apparel retailer.

About DoSomething.org: DoSomething.org makes the world suck less. One of the largest orgs for young people and social change, our 3.5 million members tackle campaigns that impact every cause, from poverty to violence to the environment to literally everything else. Any cause, anytime, anywhere. *mic drop

SPECIAL NOTE: THIS PRESS RELEASE AND ORAL STATEMENTS MADE FROM TIME TO TIME BY REPRESENTATIVES OF THE COMPANY CONTAIN CERTAIN “FORWARD-LOOKING STATEMENTS” MADE IN RELIANCE UPON THE SAFE HARBOR PROVISIONS OF SECTION 27A OF THE SECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED, CONCERNING EXPECTATIONS FOR SALES, STORE OPENINGS, GROSS MARGINS, EXPENSES, STRATEGIC DIRECTION AND EARNINGS. ACTUAL RESULTS MIGHT DIFFER MATERIALLY FROM THOSE PROJECTED IN THE FORWARD-LOOKING STATEMENTS. AMONG THE FACTORS THAT COULD CAUSE ACTUAL RESULTS TO MATERIALLY DIFFER INCLUDE, CHANGES IN THE COMPETITIVE MARKETPLACE, INCLUDING THE INTRODUCTION OF NEW PRODUCTS OR PRICING CHANGES BY OUR COMPETITORS, CHANGES IN THE ECONOMY AND OTHER EVENTS LEADING TO A REDUCTION IN DISCRETIONARY CONSUMER SPENDING; SEASONALITY; RISKS ASSOCIATED WITH CHANGES IN SOCIAL, POLITICAL, ECONOMIC AND OTHER CONDITIONS AND THE POSSIBLE ADVERSE IMPACT OF CHANGES IN IMPORT RESTRICTIONS; RISKS ASSOCIATED WITH UNCERTAINTY RELATING TO THE COMPANY’S ABILITY TO IMPLEMENT ITS STRATEGIES; RISKS ASSOCIATED WITH THE COMPANY’S ABILITY TO IMPLEMENT AND REALIZE THE ANTICIPATED BENEFITS OF THE COMPANY’S STRATEGIC INITIATIVES AND COST REDUCTION PROGRAM, AS WELL AS THE OTHER RISK FACTORS SET FORTH IN THE COMPANY’S FORM 10-K AND QUARTERLY REPORTS ON FORM 10-Q, FILED WITH THE SECURITIES AND EXCHANGE COMMISSION. THE COMPANY UNDERTAKES NO OBLIGATION TO UPDATE OR REVISE ANY FORWARD-LOOKING STATEMENTS TO REFLECT SUBSEQUENT EVENTS OR CIRCUMSTANCES.

Company Contact: Christine Miller/Director, Public Relations (646) 364-0157 or cmiller@aeropostale.com

Media Contact: Colleen Wormsley, (212) 254-2390 ext 254 or cwormsley@dosomething.org

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/teens-for-jeans-has-collected-over-5-million-pairs-of-jeans-for-homeless-youth-to-date-300055198.html

Aeropostale, Inc.

Web site: http://www.aeropostale.com/