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Technavio Announces Top Five Vendors in the Global Motors and Drives Market in Discrete Industries from 2016 to 2020

By Business Wire News   


Technavio has announced the top five leading vendors in their recentglobal motors and drives market in discrete industries report until 2020. This research report also lists 15 other prominent vendors that are expected to impact the market during the forecast period.

Competitive vendor landscape

The global motors and drives market in discrete industries is highly competitive and fragmented because of the presence of numerous vendors. The market is characterized by the presence of well-diversified international and regional vendors. International players in the market are fast increasing their footprints as local vendors find it difficult to compete with them in terms of quality, safety, and price.

ABB is the leading vendor in the market with more than 15% of the global market share. It entered the motors market in the late 1970s, and since 1990, the company has been one of the pioneer vendors in the market. The company has a wide range of offerings in both the drives and motors market. It has the largest market in the US, followed by Europe. Over the past five years, it has expanded its footprints in APAC with various strategic partnerships.

“The cost-effective nature of new electric drives reduces electricity consumption, which has encouraged customers to adopt electric drives. End-users in the market are increasingly focusing toward energy efficiency as a key parameter for purchasing electric drives,” says Bharath Kanniappan, a lead automation analyst from Technavio.

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Key vendors:


ABB provides power and automation technologies for utility, industry, and transport and infrastructure customers worldwide. It targets this market via its discrete automation and motion unit. This business unit offers a variety of products, including variable speed drives, wind converters, programmable logic controllers, motors, generators, robots and robotics, solar inverters, and subsystems for railways and related services. These products provide a broad range of applications that include process industries, discrete automation, transportation, and utilities. The company has a presence in 100 countries worldwide.


Danfoss is a major vendor known for developing, producing, and selling engineering solutions and services worldwide. The company’s product and service offerings are used in air conditioning, refrigeration, motor control, heating, along with mobile machinery. Vacon, a major AC drives manufacturer and a part of Danfoss, has stated that it saved 62 TWh of global energy in 2014 with the help of AC drive products.

Rockwell Automation

Rockwell Automation focuses on the automation and controls industry with its product brands, Allen-Bradley and Rockwell Software. The company targets this market through its control products and solutions division. This division combines a portfolio of intelligent motor control and industrial control products, application expertise, and project management capabilities. Its portfolio includes termination and protection devices, signaling devices, relays, timers, alternate current (AC) or direct current (DC) variable frequency drives, motor and circuit protection devices, push buttons, low and medium voltage electro-mechanical as well as electronic motor starters, and condition sensors.


Siemens is a strong global player in the automation, electrification, and digitization sectors. Its energy management division provides solutions used in process industries such as brewing, CPG, chemicals, and others. It operates in 289 major production and manufacturing facilities worldwide. In addition, it also has office buildings, warehouses, R&D facilities, or sales offices worldwide.

Its R&D activities for the energy management division is completely focused on ensuring that its portfolio is ready for changes on all voltage levels in electricity worldwide. The company has a strong presence worldwide in regions such as EMEA, the Americas, Asia, and Australia.


WEG offers electric-electronic equipment and functions in the capital goods industry. The company focuses on its five main businesses, namely energy, motors, automation and coatings, distribution, and transmission. It currently operates in five continents and exports to more than 135 countries. The company also has eight regional warehouses in the US and 34 production facilities. It has over 5,600 customers and has invested 3% of its annual global sales on R&D.

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

If you are interested in more information, please contact our media team at

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770


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