MRO Magazine

Technavio Announces Top Five Vendors in the Global Automotive Steer-by-Wire System Market from 2016 to 2020

May 30, 2016
By Business Wire News


Technavio has announced the top five leading vendors in their recentglobal automotive steer-by-wire (SBW) system marketreport. As a part of the detailed vendor landscape, the report presents a qualitative benchmarking of several key vendors in the automotive electronics industry. The qualitative benchmarking provides a birds’ eye view of market penetration, product portfolio sizes, and geographical presence of the key vendors.

Competitive vendor landscape

Today, the car-as-a-service model like Uber and OLA cabs has emerged into reality from the hitherto traditional car-ownership model. This paves the way for an increasingly faster replacement of private vehicles by a public transportation network. Due to the inherent complexity of the network infrastructure necessary to support this new system, the incidence of human driver-induced errors causing accidents and safety risks increases manifold. “The SBW system and its ultimate goal of fully autonomous production cars can be a solution to this problem,” says Siddharth Jaiswal, a lead analyst at Technavio for research on automotive electronics.

At present, the global automotive steer-by-wire system market witness the leading vendors in the market with the highest revenue shares. Technavio’s analysis depicts that thyssenkrupp and Paravan are on the opposite ends of the spectrum when it comes to penetration, with thyssenkrupp being the oldest company in the group. However, the fact that Paravan possesses a ready-to-implement SBW system (the space drive system) puts it in the top bracket when it comes to portfolio size, along with Nissan.

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Top five automotive steer-by-wire system market vendors


Nissan was founded in 1933 and is headquartered in Yokohama, Japan. The company manufactures and sells automotive products, marine products, and related parts worldwide. Its product offerings include zero-emission vehicles, sports utility vehicles (SUVs), specialty and light cars, wagons, pickup vehicles, sedans, hatchbacks, and LCVs. Its products are sold under the brand names Nissan, Infiniti, and Datsun. It serves customers in more than 160 countries.

Nissan has expertise in developing automotive products and related parts across the world. It has a broad range of vehicles that span from sports car, electric vehicles, LCVs, trucks, minivans and vans, and crossovers and SUVs. It entered into the steering systems sector specifically focusing on SBW via its brand Infiniti across the world.

Bosch Automotive Steering

Bosch was founded in 1886 and is headquartered in Stuttgart, Germany. The company is a provider of technology and services worldwide. It provides a range of automotive and other consumer products.

Bosch Automotive Steering is an expert in the development and production of steering technology specifically made for the automotive industry.


JTEKT was founded in 1921 and is headquartered in Nakamura-Ku, Nagoya, Japan. The company offers a wide range of steering systems, driveline components, bearings, machine tools, and electronic control devices in Japan and also internationally.

JTEKT is a known player for manufacturing innovative automotive steering technology in Japan and worldwide. It is focused on moving its steering technology with its move into SBW technology for powering automated self-driven vehicles.


thyssenkrupp was founded in 1811 and is headquartered in Essen, Germany. It is a diversified industrial company that specializes in materials and capital goods and services businesses. The company has engineering expertise in mechanical, plant, and materials areas. It operates in around 80 countries.

thyssenkrupp has established its presence in the automotive systems sector with a comprehensive product portfolio such as steering systems and cold forging. The company provides these products through its subsidiary, ThyssenKrupp Presta Steering, which operates in the Americas, Europe, and Asia. It is known as an expert on producing steering systems and steering columns along with a strong position for its cold forging division with its unique production technology worldwide.


Paravan was founded in 2005 and is headquartered in Baden-Württemberg, Germany. The company is known for producing customized vehicles for people who are physically challenged. It also offers power wheelchairs, vehicle adaptation systems, seat solutions, assisted driving systems, and leg trainers. It is functioning as a subsidiary of Adolf Wurth since its acquisition in July 2015.

The company is targeting the automotive industry with a range of its product offerings and its partnerships formed with strong technological companies across the world. It has the following product offerings:

  • Space drive
  • Voice control
  • Touch system
  • Power wheelchairs

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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