MRO Magazine

T.J.Maxx Engages Katherine Schwarzenegger to Kick Off the “Road to Real” Tour to Find and Share Real Inspiration from Women Across the Country


May 5, 2016
By PRN NewsWire

FRAMINGHAM, Mass., May 5, 2016 /PRNewswire/ — 88 percent of women look to other real women like themselves for true inspiration, but 71 percent don’t feel like there is enough of a spotlight on those stories and experiences. T.J.Maxx believes that oftentimes, the most inspiring stories are the ones right in front of us, and wants to create a venue to learn from everyday women across the country who are living their lives in their own unique ways.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7821751-t-j-maxx-road-to-real-tour/

T.J.Maxx is kicking off the Road to Real, a 16-city cross-country tour in partnership with Katherine Schwarzenegger, best-selling author and “Lifestyle on Your Terms” blogger to capture and spotlight stories from hundreds of women in T.J.Maxx stores across the country – with stories ranging from everyday successes to exceptional feats. Schwarzenegger, who has focused her work on uncovering and addressing important women’s topics, will harness her journalistic skills to interview hundreds of women about their accomplishments, dreams, challenges and advice, in an effort to share those valuable experiences and inspiration with the world.

“Women all over the country are doing their best to make it work, defying convention and making their own rules, and I am excited to partner with T.J.Maxx in their mission to uncover these stories and authentic inspiration,” said Schwarzenegger. “These women are using their creativity, resourcefulness and intuition to live their lives in the most remarkable ways, and these are stories we hope to tell. I look forward to learning a lot from the women I meet along the way.”

The Road to Real Tour: May 6 – July 17

From New York City to New Orleans, and Los Angeles to Atlanta, the Road to Real tour will travel to T.J.Maxx stores in 16 cities. Schwarzenegger will invite women to participate in one-on-one storytelling sessions at their local T.J.Maxx. New York City-based photographer Andrea Chu, whose portraits of women from all walks of life have been featured on the pages of some of the largest publications, will be on hand to capture photos of each woman, to accompany the stories that are shared along the way.

The tour kicks off in Boston on Friday, May 6, in conjunction with the grand opening of a new T.J.Maxx store on Newbury Street in the heart of Boston’s historic shopping district. Throughout the tour, Schwarzenegger will spotlight inspirational story excerpts, quotes and portraits from the women she meets via Instagram (@katherineschwarznegger), Facebook (facebook.com/KatherineSchwarzeneggerOnline) and Twitter (KSchwarzenegger) using #RoadtoReal, and on her web site “Lifestyle On Your Terms.” The tour will culminate in a gallery event in New York City this fall, where Schwarzenegger and T.J.Maxx will unveil a collection of photography and stories captured along the road about inspiring women in communities across the country.

“We don’t have to look much further than our stores to uncover true inspiration, and have so much to learn from our shoppers and their stories,” said Gina Bollus, spokesperson for T.J.Maxx. “Similar to T.J.Maxx stores, no two women are the same. We hope that by offering a unique selection and shopping experience, the stores remain a resource in helping women live life in their own way.”

The Road to Real Tour Schedule

Leg 1: Northeast

— Boston: May 6-7 from 11am – 2pm and 3 – 6pm — May 6: 1 Worcester Road, Framingham — May 7: 360 Newbury Street, Boston — New York City: May 9-10 from 2 – 6pm (May 9); 10am – 2pm and 3 – 6pm (May 10) — 620 Avenue of the Americas — Washington, D.C.: May 11-12 from 11am – 2pm and 3 – 6pm (May 11); 10am – 4:30pm (May 12) — 3222 M Street NW, Washington, D.C.

Leg 2: West Coast

— Seattle: May 17-18 from 11am – 2pm and 3 – 6pm — 1419 3(rd) Avenue — Los Angeles: May 23-24 from 11am – 2pm and 3 – 6pm — 8487 W. 3(rd) Street — San Diego: May 26-27 from 11am – 2pm and 3 – 6pm — 3355 Rosencrans Street

Leg 3: Southeast

— Charlotte: June 6 – 7 from 11am – 2pm and 3 – 6pm — 415 Cox Road, Suite 120 — Atlanta: June 9-10 from 11am – 2pm and 3 – 6pm — 1 Buckhead Loop — Miami: June 12-13 from 11am – 2pm and 3 – 6pm — 1149 5(th) Street

Leg 4: Southwest

— Houston: June 15-16 from 11am – 2pm and 3 – 6pm — 1554 West Gray Avenue — New Orleans: June 24-25 from 11am – 2pm and 3 – 6pm — 6601 Veteran Memorial Boulevard — Denver: June 27-28 from 11am – 2pm and 3 – 6pm — 710 16(th) Street

Leg 5: Midwest

— Detroit: July 7-8 from 11am – 2pm and 3 – 6pm — 17740 West 13(th) Mile Road — Chicago: July 10-11 from 11am – 2pm and 3 – 6pm — 600 N. Michigan Avenue — Minneapolis: July 13-14 from 11am – 2pm and 3 – 6pm — 7982 Southtown Center — Kansas City: July 16-17 from 11am – 2pm and 3 – 6pm — 1640 NW Chipman Road

For more information and to share your story follow us on Facebook, Twitter and Instagram and tag #RoadtoReal and #MaxxLife.

The Road to Real tour comes shortly after the launch of a new T.J.Maxx campaign that features a cast of real shoppers who share their inspirational stories. To view the commercial, visit T.J.Maxx on YouTube. In addition to the TV advertising, people can visit TJMaxx.com to see more from these women and how they make it work in their own unique way.

ABOUT T.J.MAXXSince its first store opening in 1977, T.J.Maxx has helped customers maximize what matters most in their lives by offering an ever-changing selection of high-quality, brand name merchandise at amazing savings. T.J.Maxx is the nation’s largest off-price retailer, with more than 1,000 stores spanning 49 states and Puerto Rico.

For more on living a Maxx Life, visit Facebook at facebook.com/tjmaxx, Twitter at @tjmaxx and Pinterest at pinterest.com/tjmaxx and connect using #maxxlife.

CONTACT: Katie Wilson Edelman Office: (212) 704-4573katie.wilson@edelman.com

http://www.multivu.com/players/English/7821751-t-j-maxx-road-to-real-tour/image/the-road-to-real-5-HR.jpg

http://www.multivu.com/players/English/7821751-t-j-maxx-road-to-real-tour/image/the-road-to-real-tour-map-6-HR.jpg

http://www.multivu.com/players/English/7821751-t-j-maxx-road-to-real-tour/image/road-to-real-tour-with-katherine-schwarzenegger-7-HR.jpg

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/tjmaxx-engages-katherine-schwarzenegger-to-kick-off-the-road-to-real-tour-to-find-and-share-real-inspiration-from-women-across-the-country-300263426.html

Video: http://prnewswire2-a.akamaihd.net/p/1893751/sp/189375100/serveFlavor/entryId/0_oqbjwpxn/flavorId/0_ea12addr/prn_folder/MNR/prn_id/MVP/prn_flavor/Source/prn_filename/7821751_XZDT0486000H_Anthem60_0503.mp4http://prnewswire2-a.akamaihd.net/p/1893751/sp/189375100/serveFlavor/entryId/0_fxtidpae/flavorId/0_90ui2bqa/prn_folder/MNR/prn_id/MVP/prn_flavor/Source/prn_filename/7821751_Natalie_Lily_60_0503.mp4http://www.multivu.com/players/English/7821751-t-j-maxx-road-to-real-tour/Photo: http://www.multivu.com/players/English/7821751-t-j-maxx-road-to-real-tour/image/the-road-to-real-5-HR.jpghttp://www.multivu.com/players/English/7821751-t-j-maxx-road-to-real-tour/image/the-road-to-real-tour-map-6-HR.jpghttp://www.multivu.com/players/English/7821751-t-j-maxx-road-to-real-tour/image/road-to-real-tour-with-katherine-schwarzenegger-7-HR.jpgTJX, Inc.

Web site: http://TJMaxx.com/