MRO Magazine

Swedish Match Appoints Fredrik Peyron as Senior Vice President Regulatory Affairs and Group Communications

May 18, 2016
By Business Wire News


Regulatory News:

As of May 16 2016, Fredrik Peyron has been appointed new Senior Vice President Regulatory Affairs and Group Communications. Fredrik has worked in different capacities at Swedish Match (STO:SWMA) during the years 2000-2014, and he has also been the General Counsel at Autoliv.

Swedish Fredrik will act as spokesperson for the Group and he will be responsible for coordinating our efforts in ensuring sound and evidence based product regulation.

– The company has concluded that it would be beneficial to have one person with an overall responsibility for regulatory affairs and external information at Group level. My ambition is to achieve an enhanced dialogue with decision makers in our markets. We strive towards a regulatory environment where regulations regarding snus are made based on independent science, and where our product won’t be placed in the same category as the harmful cigarette, says Fredrik Peyron, Senior Vice President Regulatory affairs and Group Communications.

Following this appointment, the Group Management Team at Swedish Match AB will consist of Lars Dahlgren (President & CEO), Marlene Forsell (CFO & SVP Group Finance), Joakim Tilly (President Scandinavia Division), Lars Olof Löfman (SVP Product Supply & Innovation), Fredrik Lagercrantz (SVP Business Control), Richard Flaherty (President US Division), Marie-Louise Heiman (SVP Legal Affairs and General Counsel), and Fredrik Peyron (SVP Regulatory Affairs and Group Communications).

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products). Production is located in six countries, with sales concentrated in Scandinavia and the US. The Group’s global operations generated sales of 14,675 MSEK for the twelve month period ending 31 March 2016. The Swedish Match share is listed on Nasdaq Stockholm (SWMA).

Swedish Match’s vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.


Swedish Match AB (publ), SE-118 85 Stockholm, Sweden

Visiting address: Sveavägen 44, 8th Floor. Telephone: +46 8 658 0200

Corporate Identity Number: 556015-0756

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Swedish Match
Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441