MRO Magazine

Stop the Flop: Boston footwear innovator invites people to ditch flip flops for National Slide Day on June 28th


June 28, 2016
By PRN NewsWire

NORWOOD, Mass., June 28, 2016 /PRNewswire/ — Slide sandal lovers unite! On June 28th, Boston-based footwear innovator ISlide is inviting people around the world to “Stop the Flop” and show of their slides on self-proclaimed National Slide Day. More than just a celebration of the most comfortable footwear around, ISlide’s #NationalSlideDay is a day for people to rock their individuality and stand in what they stand for by ditching their smelly old flips for a pair of slick slides. “Flip flops are so boring and detrimental to your health,” says ISlide founder and former head of Reebok Basketball Justin Kittredge. “Slides are THE hottest trend in athletic footwear,” he adds. “Everyone is wearing them, and those who aren’t…SHOULD BE!”

https://photos.prnewswire.com/prnvar/20160627/383985

The slide sandal market is one of the fastest growing sectors in the industry, with skyrocketing buzz on social media and in major headlines, and ISlide is the ONLY player in the market that is customizing high end slide sandals.. “Slides have become more than just another summer sandal,” adds Kittredge. “They’ve become a form of expression.” To date, thousands of individuals have designed and customized slides for themselves, and Kittredge and his team of ISlide designers have created even more for celebrities all over the world including DJ Khaled, Kim Kardashian, Justin Bieber and more. In just over two years, ISlide has broken the million dollar mark and secured partnerships with powerhouses in fashion, sports, music and entertainment, including music mogul and social media phenom DJ Khaled, the NBA, the WWE, Def Jam Records, more teams, brands, and organizations. “National Slide Day is more than just a day,” says Kittredge. “It’s the start of a movement.”

To celebrate National Slide Day, snap a shot of you in your slides on social media, tag @ISlideUSA and use the hashtags #NationalSlideDay and #StopTheFlop. For more information on ISlide, visit their new website at www.islideusa.com or download the 2016 ISlide press kit here.

CONTACT:Kimberley Ring / Ring Communications617-957-9232 / kim@ring-communications.com

Photo – http://photos.prnewswire.com/prnh/20160627/383985

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/stop-the-flop-boston-footwear-innovator-invites-people-to-ditch-flip-flops-for-national-slide-day-on-june-28th-300290961.html

Photo: https://photos.prnewswire.com/prnh/20160627/383985ISlide

Web site: http://www.islideusa.com/