MRO Magazine

Stacy London Says No to Safety Pins and Yes to Fashion Tape

May 6, 2015 | By Business Wire News

NEW YORK

This is not a cybersecurity issue! Style Hacks are fashion and beauty secrets that women love to share. At a recent event in NYC, Stacy London, Brand Ambassadress for Hollywood Fashion Secrets® (HFS), the brand that brought the world Fashion Tape® and other Style Essentials, dished with Fashion Institute of Technology (FIT) students on their fave Style Hacks, as well as not-yet-solved styling challenges to help fuel future HFS product development.

Top Style Hacks:

  • Use purple shampoo to maintain platinum blond strands (it helps London maintain her grey streak too).
  • Use coffee grounds as an exfoliating scrub.
  • Mind your eyebrows – they frame your face and need attention.
  • Always carry a nude and deep red lipstick – so you are always ready.
  • Second-day hair – always a great look!
  • Use BB Cream – the all-in-one facial cosmetic product to replace serum, moisturizer, primer, foundation and sunblock.

One FIT student said she is always prepared with an arsenal of safety pins.

“That’s what Fashion Tape is for! It’s a much better solution,” London counseled.

Some top un-met needs include chic travel containers for skin-care potions. One FIT student admitted to using Tupperware to which London said, “Don’t get me wrong, I love Tupperware, it’s great for leftovers.” Also cited was the need for a quick and effective solution for ripped hosiery.

Sharing secrets with women everywhere is a top priority for London in her role with HFS.

The brand recently launched a series of fun YouTube videos featuring London sharing top Style Essentials that solve some of the most common wardrobe malfunctions and beauty blunders.

The Hip Hugger® back-belt shores up the back-of-jeans gap many endure; Silicone CoverUps® are nipple concealers that expertly “de-perkify;” Fashion Tape keeps garments firmly in place; and the Deodorant Removing Sponge removes streaks from garments with one wipe, without water!

Go to www.hollywoodfashionsecrets.com for more information on the HFS-Stacy London collaboration, to purchase HFS products or find retailers.

For the Hollywood Fashion Secrets-Stacy London Collaboration
Mardi Larson
mardi@mardilarson.com
612-384-4383

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