MRO Magazine

Sporty Futurism at H&M Studio for Autumn-Winter 2015


March 5, 2015
By PRN NewsWire

NEW YORK, March 5, 2015 /PRNewswire/ — Sport and futurism were the themes at last night’s H&M Studio show for autumn/winter 2015, held at the Grand Palais in Paris. Models such as Kendall Jenner, Gigi Hadid and Joan Smalls wore pieces from H&M’s key seasonal collection, which combined functional separates with feminine layers. Solange Knowles, Audrey Tautou and Noomi Rapace were among the guests who sat front row at the H&M Studio show, held during Paris Fashion Week in a uniquely constructed lunar landscape inside the Grand Palais.

https://photos.prnewswire.com/prnvar/20150305/179891LOGO

The set imagined a fashion moon landing, with a colony of space craft dotted around the catwalk. The show was opened by style icon and music producer Caroline de Maigret, who walked the runway like the first woman on the moon, de Maigret entered the space pod and started her live DJ set that put the show in motion.

The show was attended by 600 international editors and guests, as well as a worldwide audience who watched the show live on hm.com, specially hosted by the French fashion journalist and presenter Alexandra Golovanoff.

“There’s such great energy about this H&M Studio collection. I love the sporty and futuristic pieces, which are perfect to mix and match with functional outerwear and the tomboy glamour of lurex and sequins,” says Ann-Sofie Johansson, Creative Advisor at H&M.

Zip-up jackets and coats paired with slender pants set the sporty mood on the H&M Studio catwalk for autumn/winter 2015, with futuristic shimmer from lurex knits and dresses, along with functional pieces like hooded anoraks and zip-fronted jumpsuits.

H&M Studio is H&M’s limited-edition collection of key seasonal pieces, with its own dedicated design team. The autumn/winter 2015 collection will be available in 200 stores, as well as online, from September 10, 2015.

“That was my favorite H&M Studio collection so far. I loved everything about the H&M Studio show. There’s a green turtleneck and pants I want to get my hands on right now,” said Solange Knowles. “H&M is such a great brand. Every cool girl, every model, everybody wears H&M,” said Karolina Kurkova.

For pictures from the show please visit hm.com/press. For film material from the show please visit: H&M Studio AW15 – The Paris Fashion Show http://youtu.be/T6dBScImEaUH&M Studio AW15 – Full Show http://youtu.be/FS9KSwesIiE

#HMStudioAW15 Pinterest.com/hm – Facebook.com/hm – Twitter.com/hm – Instagram.com/hm – Youtube.com/hm

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children. The company’s clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 132,000 employees and around 3,500 stores in 55 countries, including franchise markets. For further information visit hm.com.

Logo – http://photos.prnewswire.com/prnh/20150305/179891LOGO

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/sporty-futurism-at-hm-studio-for-autumn-winter-2015-300046262.html

Photo: https://photos.prnewswire.com/prnh/20150305/179891LOGOH&M

CONTACT: Jennifer Ward, 212.564.9922, Jennifer.ward@hm.com; Molly Brown,212.206.7447, mbrown@paulwilmot.com

Web site: http://www.hm.com/