MRO Magazine

Socks with Sandals, Streaky Fake Tan and Y-Front Trunks Top List of Fashion Fails for Brits

June 26, 2015
By PRN NewsWire

LONDON, June 26, 2015 /PRNewswire/ —

With the warmer weather now upon us, new research released from COTTON USA [ ] has found that, according to 60% of Brits, the biggest fashion faux pas for summer is socks with sandals. For a third (34%) of those surveyed, streaky fake tan is the worst possible look for summer and for almost a quarter (23%), y-front swimming trunks are the biggest turn off.

We’ve all seen that guy who isn’t afraid to bare his legs, even in January, and according to the new insights, 42% of those surveyed believe that eager Brits are guilty of embracing summer too early. Almost a third (29%) of men admitted to wearing shorts at the first glimpse of sunshine, regardless of the month of the year, and in addition 40% of brave women agreed that they would leave their arms exposed and wear a top without a coat on the first sunny day of the year.

The new insights show that almost half (48%) of Brits find it difficult to dress for summer. According to over three quarters (77%) of those surveyed, it is the unpredictability of the British weather which makes it tricky to know what to wear.

Alex Longmore is a celebrity stylist who has dressed stars such as Claudia Schiffer and Dannii Minogue. She explains: “For office workers, summer dressing can be a bit daunting. It’s a massive faux pas to expose too much flesh and it’s also tricky with air con pumping to get the right balance.” She continued: “Go for breathable fabrics like U.S. cotton – there is nothing worse than feeling hot and sticky in an important meeting.”

Stephanie Thiers-Ratcliffe, International Marketing Manager at COTTON USA said: “Summer is a time when we all want to look our best, however it’s clear from the research that people do struggle when it comes to dressing for warm weather”. She continued “U.S. cotton is the perfect fibre for summer as it as extremely light and breathable but also stylish and versatile.”

Top 10 summer fashion faux pas:

1) Socks with sandals 2) Streaky fake tan 3) Strapless top with bra straps showing 4) Y-front swimming trunks 5) String vests 6) Flip flops when it’s raining 7) Trousers or shorts which do not fit correctly 8) Visible panty line 9) Hawaiian shirts 10) White vests


CONTACT: Mim Pippard + 44(0)203176-4700