MRO Magazine

September Model Year-End Promotions Mean Buying Opportunity for Thrifty Car Shoppers

September 17, 2015
By Business Wire News


As new 2016 model year cars and trucks arrive on dealer lots this month, substantial savings abound on outgoing 2015 models, according TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling mobile marketplace. September ranks as the year’s second-best month for consumers in the market for a new vehicle.

A review of 2014 new vehicle transactional data by TrueCar indicates September generated average savings of 7.6 percent off the Manufacturer’s Suggested Retail Price (MSRP). Only December was higher, with average savings per vehicle of 7.7 percent MSRP.

“Consumers should prioritize what is most important to them: owning the latest model year or saving money,” said Eric Lyman, TrueCar’s vice president of industry insights. “Those opting to purchase this month are making a decision that benefits their wallets as September offers savings of as much as 20 percent off MSRP for some vehicles.”

Hyundai’s Veloster tops TrueCar’s list of best savings on new vehicles, with discounts of as much as up to 20 percent for 2015 model versions of the three-door coupe. Jeep’s Cherokee also makes the list, with a notable 19 percent off MSRP for the outgoing model year.

Among the special promotions coinciding with the model year changeover period this month, Chevy is touting Truck Month with no-interest financing on its 2015 Silverado 1500 Crew Cab with an additional $4,000 in customer cash. Ford is also offering 0 percent loans for 72 months on its 2015 F-150 XLT SuperCab and SuperCrew trucks, with 2.7-liter V6 engines and luxury chrome or sport packages. Kia’s Model Line Clearance offers 0 percent financing for up to 66 months on 2015 models.

Published monthly, the “TrueSavings” report analyzes recent transaction prices and identifies opportunities for consumer savings.

A snapshot of some of the best savings (compared to MSRP) on new vehicles in September 2015 includes:








Market Average


$ Savings /

% Savings


Est. Monthly Payment*


City / Hwy / Comb MPG

2015 Hyundai Veloster, Auto     Sport Car       $20,075       $16,079       $3,996/ 19.9%       $193       27/36/31.3
2015 Jeep Cherokee, Latitude 4×2     Midsize SUV       $26,090       $21,050       $5,040/ 19.3%       $252       22/31/26.2
2015 Ram 1500, SLT, Crew Cab, 4×2, Short Bed     Large Truck       $37,365       $30,731       $6,634/ 17.8%       $368       20/28/23.7
2015 Chevrolet Malibu, LS     Midsize Car       $23,290       $19,760       $3,530/ 15.2%       $237       25/36/30.1
2015 GMC Acadia, AWD SLE1     Large SUV       $36,900       $32,622       $4,278/ 11.6%       $391       16/23/19.2

*Estimated monthly payments are based on a 2.5% APR for 72 months with 20% down on the current market average price, and excludes sales tax and other fees and charges that may vary by region or state. These examples are for informational purposes only, and are not offers to lend. See dealer/lender for details, including actual available offers.


“Market Average” is based on the national average of recent vehicle transactions, including destination and delivery charges after incentives that are subject to change. This does not include tax, title, licensing, documentation or processing fees, other state and governmental charges and/or fees or any other charges or fees allowed by law.

Below is a snapshot of some of the best manufacturer lease and finance deals currently available in certain regions:

Customer Cash Offers:
2015 Chevrolet Equinox: up to $2,500 customer cash, Exp: 9/30/15, East Coast region availability
2015 Hyundai Sonata: up to $1,500 customer cash, Exp: 9/30/15, New England region availability
2015 Kia Sorento: up to $1,000 customer cash, Exp: 11/2/15, East region availability
2015 Nissan Rouge: up to $500 customer cash, Exp: 9/30/15 East Coast region availability
2015 Toyota Prius: up to $3,000 customer cash, Exp: 10/5/15, Southwest region availability

2015 Chrysler 200: 0.0% financing for 72 months, Exp: 9/30/15
2015 Ford Escape: 0.0% financing for 72 months, Exp: 9/30/15
2015 Mercedes Benz E350 Sport Sedan: 3.0% financing for 36 months, Exp: 9/30/15
2016 Scion iA: 0.9% financing for 48 months, Exp: 10/5/15
2016 Toyota Corolla: 0.0% financing for 60 months, Exp: 10/5/15

2015 BMW 320i: $279/month for 36 months, $4,204 down, 10,000 miles/year, no security deposit required, Exp: 9/30/15
2015 Honda CR-V CVT LX 2WD: $209/month for 36 months, $1,999 down, 12,000 miles/year, no security deposit is required, Exp: 11/2/15
2015 Jeep Grand Cherokee Laredo 4×4: $339/month for 39 months, $2,999 down, 10,000 miles/year, no security deposit is required, Exp:9/30/15
2015 Toyota RAV4 LE: $219/month for 36 months, $1,999 down, 12,000 miles/year, no security deposit is required, Exp: 10/5/15
2015 Volkswagen Jetta: $139/month for 36 months with $2,199 down, 12,000 miles/year, no security deposit is required, Exp: 9/30/15

The deal information summarized above is provided for illustrative purposes only, and is not an offer to lend. Results may vary depending on your individual circumstances, including credit approval by dealer/manufacturer. Deals are subject to change and are limited to inventory on hand. See your dealer/manufacturer for details, including actual offers available in your region.

For more information about TrueCar and industry analysis, please visit and, follow @TrueCar on Twitter or become a fan of TrueCar on Facebook and Google+.

About TrueCar

TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling mobile marketplace, gives consumers transparent insight into what others paid and access to guaranteed savings off MSRP from TrueCar Certified Dealers. TrueCar’s network of more than 10,000 trusted Certified Dealers is committed to providing upfront pricing information and a hassle-free buying experience. TrueCar powers car-buying programs for some of the largest U.S. membership and service organizations, including AARP, American Express, AAA and USAA. Not all program features are available in all states. TrueCar is headquartered in Santa Monica, California, with offices in San Francisco and Austin, Texas. For more information, go to Follow us on Facebook or Twitter.

TrueCar media line: +1-844-469-8442 (U.S. toll-free) | Email:

TrueCar, Inc.
Carly Schaffner