MRO Magazine

Saving the Planet One Bag at a Time


January 29, 2016
By Business Wire News

EMERYVILLE, Calif.

modern-twist, a pioneer in using pure silicone to create elegant, innovative, sustainable products for the home, today announced its newest product, stasher, a revolutionary plastic-free alternative to traditional storage bags and containers. Made of 100% pure platinum silicone, with an innovative pinch-press seal, stasher delivers all of the ease and convenience of self-sealing plastic bags, but without the dangerous consequences.

Kat Nouri, founder of international lifestyle brand modern-twist, said, “As a mother of three, I’ve been making school lunches for years. Every time I used a plastic self-sealing bag, I’d think ‘what a waste.’ But when it came to ease, convenience and functionality, plastic bags were unmatched—there were no good alternatives out there.”

Made of 100% pure platinum silicone, stasher is the world’s first and only self-sealing, air-tight, non-plastic bag that can safely go from the freezer to the microwave to the dishwasher and is good for people and the planet.

Features include:

  • Innovative air-tight pinch-press seal
  • Safe for freezer, microwave and dishwasher
  • Reusable and easy to clean
  • Non-porous surface helps inhibit bacterial growth
  • Write notes and labels with dry-erase markers
  • Ideal for travel, school, work and more
  • 3D pocket offers extra storage space
  • Clear window provides easy visibility

Most plastics are petroleum-based and break down over time, emitting harmful gasses and chemicals that can leech into our water, our food and our bodies. Pure silicone on the other hand is a manmade polymer made of abundant natural resources like sand and oxygen, which is hypoallergenic and contains no petroleum, PEVA, PVC, latex, vinyl, BPA, phthalates, or chlorine.

Nouri added: “modern-twist is all about designing a plastic-free planet. We hope stasher will encourage people to go healthy and go plastic-free.”

stasher is sandwich sized and comes in six stylish options, including three transparent colors for $12.99 each and three whimsical prints for $14.99 each. stashers can be purchased from specialty retailers and online at modern-twist.com. Initially offered in a sandwich size, modern-twist is developing two additional sizes that will debut later in 2016.

For more information, please visit www.stasherbag.com.

About modern-twist:

modern-twist was founded in 2005 in the San Francisco Bay Area by Kat Nouri with a mission to inspire people to rethink the plastic in their everyday lives. The company is a pioneer in using pure silicone to create elegant, innovative, sustainable products for the home and for children. For more information, visit modern-twist.com and stasherbag.com.

Godfrey Sanders PR
Kristina Godfrey, 949.933.3679
Kristina@godfreysanderspr.com