MRO Magazine

Rue La La Joins the Global #GivingTuesday Movement

December 1, 2015
By PRN NewsWire

BOSTON, Dec. 1, 2015 /PRNewswire/ — Rue La La ( a leading ecommerce destination connecting world-class brands with the next-generation shopper has joined #GivingTuesday, a global day of giving that encourages philanthropy and generosity worldwide.

Rue La La has partnered with four charities and encouraged its’ Members to give back through the #GivingTuesday initiative. The Breast Cancer Research Foundation, Dress for Success, Habitat for Humanity and Toys for Tots will each receive a minimum donation of $10,000-for a total donation by Rue La La of at least $40,000.

“Philanthropy is very important at Rue. Associates visit a local shelter monthly, time off to volunteer is given to each Associate annually, and net proceeds from Boutiques are given to a variety of charities and philanthropic endeavors frequently. During this time of year especially, we wanted to stretch outside of our four walls and make it easy for our Members to contribute to phenomenal charities. #GivingTuesday is the perfect initiative to let our Members in on the opportunity and give back with us.” – Steve Davis, CEO, Rue La La

The #GivingTuesday: Gifts That Give Back Boutiques will begin at 8AM on December 1 and will be live for 24 hours. From these boutiques a minimum of $10,000 will go to each charity. Those curious to learn more or eager to support on their own will be directed to the websites of each charity.

“The success of #GivingTuesday is built on the generosity and creativity of the movement’s partners and participants,” said Asha Curran, Director of the Center for Innovation and Social Impact at 92Y, where #GivingTuesday was created. “Entrepreneurial brands like Rue La La are invaluable in promoting the notion that giving is a perfect partner to style, fashion and getting great deals.”

About Rue La LaRue La La strives to be the most engaging off-price, online style destination connecting world-class brands with the next generation shopper. Each day, Rue La La Members discover the most desired men’s, women’s and children’s apparel and accessories; home decor and accents; and exclusive destinations and experiences. Rue La La’s engaging approach to retail has brought theatre and excitement to online shopping; creating a captivating e-commerce destination that strategically supports its brand partners and inspires its Members daily. Rue La La is ranked #11 on Internet Retailer’s 2014 Mobile 500 List and was recognized as the 2012 Mobile Merchandiser of the Year by Mobile Commerce Daily. Visit us at

About the Breast Cancer Research Foundation

Founded by Evelyn H. Lauder in 1993, the Breast Cancer Research Foundation (BCRF) advances the world’s most promising research to eradicate breast cancer. BCRF has raised more than $570 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis, making it one of the largest non-governmental funders of breast cancer research in the world. In 2015, BCRF will award $48.5 million to support 240 researchers at leading medical institutions worldwide. By spending 91 cents of every dollar on research and public awareness programs, BCRF remains one of the nation’s most fiscally responsible nonprofits. BCRF is the only breast cancer organization with an “A+” from CharityWatch, together with Charity Navigator’s highest rating of four stars 13 times since 2002. For more information, please visit:

About Dress for Success

Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Visit to learn more.

About Habitat for Humanity

Habitat for Humanity International’s vision is a world where everyone has a decent place to live. Since 1976, Habitat has helped more than 6.8 million people gain strength, stability and independence through housing, including home construction, rehabilitation and repairs and by increasing access to improved shelter through products and programs. Habitat also advocates to improve access to decent and affordable shelter and offers a variety of housing support services that enable families with limited means to make needed improvements on their homes as their time and resources allow. As a nonprofit Christian housing organization, Habitat works in more than 70 countries and welcomes people of all races, religions and nationalities to partner in its mission. To learn more, donate or volunteer, visit

About The Marine Toys for Tots Foundation

The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual Marine Corps Reserve Toys for Tots Program. Now in its 68th year, Toys for Tots provides joy and a message of hope to economically disadvantaged children through the gift of a new toy during the Christmas holiday season. For more information, visit

Contact: Trisha SpillaneRue La La 617-790-3666

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