MRO Magazine

Rue La La Appoints Mark McWeeny as Chief Executive Officer

May 17, 2016
By PRN NewsWire

BOSTON, May 17, 2016 /PRNewswire/ — Rue La La Chairman Michael Rubin today announced the appointment of Mark McWeeny as Chief Executive Officer. In a planned succession, Mark McWeeny replaces Steve Davis.

McWeeny, one of the original co-founders of Rue La La, has served in a variety of roles including the organization’s Chief Financial Officer, Chief Marketing Officer and President of New Ventures. Additionally, two current executive team members Mark Weinberg and Lisa Rhodes will move into new, expanded roles.

“I’m grateful to Steve for being an incredible partner for sixteen years and for positioning Rue for success as we embark on our future. These moves are a natural next step in the evolution of the brand,” said Michael Rubin, Chairman of Rue La La. “I have worked with Mark since 2009 and I couldn’t be more excited for him to drive the company forward as CEO in our next chapter. Mark’s experience and passion for the business make him the perfect successor.”

Steve Davis, former CEO of Rue La La, said, “I’m looking forward to seeing Mark and his capable team leading the charge. I’ve been working alongside Mark for the last five years building the most engaging online retail experience. I’m excited to leave the company in the hands of someone who has been here from the beginning and knows the vision and the tremendous opportunity we have.”

Mark Weinberg (formerly the EVP of Corporate Development) will move into the role of Chief Financial Officer and Chief Operating Officer. In addition to her current responsibilities as President, Lisa Rhodes will now be part of the Board of Directors.

“I’m thrilled to continue the success of the last several years. After a profitable 2015, we will focus on driving innovation, capitalizing on our mobile leadership, cultivating additional strong brand relationships and creating deeper consumer engagement into the future,” said Mark McWeeny, CEO, Rue La La.

McWeeny will be responsible for creating, implementing and driving the brand’s strategy, development, vision, and day-to-day operations with a focus on maintaining and furthering the success and profitable business seen in 2015.

About Rue La La

Rue La La strives to be the most engaging off-price, online style destination connecting world-class brands with the next generation shopper. Each day, Rue La La Members discover the most desired men’s, women’s and children’s apparel and accessories; home decor and accents; and exclusive destinations and experiences. Rue La La’s engaging approach to retail has brought theatre and excitement to online shopping; creating a captivating e-commerce destination that strategically supports its brand partners and inspires its Members daily. Rue La La is ranked #8 on Internet Retailer’s 2016 Mobile 500 List. Visit us at

Contact:Trisha Spillane Rue La La 617-790-3666

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