MRO Magazine

Roominate™ Raises over $1 Million for the Debut of Its New Line of Connected Building Kits


September 15, 2015
By Business Wire News

SANTA CLARA, Calif.

Roominate, an award-winning line of wired building systems for girls aged six and up, has raised over $1 million from funders including Mark Cuban, Aspiration Growth Opportunities, iD Ventures America, Tandem Capital, and the Stanford StartX fund. As a result of this funding support, the company is now able to widely distribute the launch of its new rPower line of connected building kits, which will allow girls to program and control their Roominate creations from a phone or tablet. Girls will be able to move an elevator up and down, spin a merry-go-round faster or slower, drive a car, program lights to blink, and so much more!

“Investing in women owned businesses, like Roominate, and empowering female leaders is critical in inspiring the next generation of innovators,” said Mark Cuban, owner of the Dallas Mavericks and investor on ABC’s Shark Tank.

“We are so grateful to everyone who has supported our mission to encourage more girls to become interested in STEM subjects,” said Alice Brooks, co-founder of Roominate. “While revenues are strong with current products, without the generous funding from our backers, we wouldn’t be able to expand our offerings to bring our new rPower technology to young girls, ultimately helping to close the STEM gender gap.”

On September 28, 2015, Roominate’s new line of building kits that innovatively combine physical and digital play will be available at key retailers including Amazon, Toys”R”Us and select Walmart stores. Roominate rPower products will also be available for purchase on roominatetoy.com.

About Roominate

Roominate™ is a California-based toy company that aims to inspire the next generation of innovators through a line of customizable, connected building systems with modular pieces, working motor and light circuits that allow girls to create original and unique structures. Roominate was founded in 2012 by two female engineers out of Caltech, MIT, and Stanford with a mission to encourage girls to have fun with STEM subjects: Science, Technology, Engineering, and Math. In 2015, the Roominate line expands with kits that feature more building pieces, vehicles, new accessories and advanced technology. Most recently, Roominate launched a #LetGirlsBuild campaign to encourage the next generation of women in STEM fields. Visit www.roominatetoy.com for more information.

For Roominate
Litzky Public Relations
Leah Schwint, 201-222-9118 x 20
lschwint@litzkypr.com