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Rise in Awareness About Personal Hygiene to Create Opportunities for the Global Sanitary Napkins Market Through 2020, Reports Technavio

May 11, 2016
By Business Wire News


Technavio analysts forecast the global sanitary napkins market to grow at a CAGR of close to 5% during the forecast period, according to their latest report.

The research study covers the present scenario and growth prospects of the global sanitary napkins marketfor 2016-2020. The report also presents the vendor landscape and a corresponding detailed analysis of the key vendors in the global sanitary napkin market. It also outlines the challenges faced by the vendors and the key trends emerging in the market.

Technavio analysts highlight the following four factors that are contributing to the growth of the global sanitary napkins market:

  • Increase in number of initiatives by government and other entities
  • Rise in awareness
  • Significant number of market alliances
  • Transformation in purchasing habits

Increase in number of initiatives by government and other entities

With an increase in the global female population, the use of sanitary napkin is also growing significantly. The average usage of sanitary napkins by the female population in APAC countries, like China, Japan, Indonesia, and Singapore, is approximately 60%.

The governments in developing countries have adopted various initiatives to promote the use of sanitary napkins among women. The Indian government actively engages with various private entities and non-government organizations (NGOs) to manufacture and distribute low-cost sanitary pads. Companies like P&G and Kimberley-Clark are investing in such initiatives as part of their corporate social responsibility (CSR).

Rise in awareness

Government initiatives in various countries educate women about hygiene and convince them to replace the use of clothes with sanitary napkins. This has had a significant influence on the demand for various feminine hygiene products, especially in developing countries. A large number of campaigns and seminars have also been conducted in schools and colleges worldwide regarding the safety measures concerning the use and disposal of feminine hygiene products.

Significant number of market alliances

Greater effectiveness of sanitary napkins over other products, like menstrual cups and tampons, are essential factors for market growth. Several vendors are entering into strategic partnerships, resulting in financial stability, which enables vendors to invest in the manufacturing process for innovation of new products. According to Abhay Sinha, a lead analyst at Technavio for health and wellness research, “This leads to the development of products with better efficiency regarding safety and protection. These strategic decisions help companies in generating revenue and earning a significant share of the market.”

Many market vendors are entering into joint ventures (JVs) with small and domestic vendors to increase their market footprint. These JVs help local companies in gaining product specialization and helping them improve their distribution and sales channels.

Transformation in purchasing habits

The power of decision-making among women has increased in the past few years. Women are increasingly becoming financially independent. Societal bias toward women in many countries is also changing, and the concept of an equal society is gaining ground. Financial independence, coupled with a rise in the working women population, has contributed to improved decision-making among women. “Hence, it has become easier for vendors to target women directly and influence their purchasing behavior, leading to an increase in the demand for various sanitary napkins in the market,” says Abhay.

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About Technavio

Technaviois a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 208 123 1770