MRO Magazine

Riddell Acquires Kollege Town Sports

October 30, 2015
By Business Wire News


Riddell announced today it has acquired Kollege Town Sports, of Windsor, Wisconsin, an innovative leader in the athletic apparel industry for youth, high school and college teams, and corporate sales. Kollege Town will continue to provide the same service offering and will operate as its own Riddell business unit based in the facility located just outside Madison. In addition, Tom Handlen, President of Kollege Town, and Jeff Handlen, Vice President of Kollege Town, will remain in their leadership roles.

“Kollege Town Sports has enjoyed many years of success as a leader in apparel sales driven by its entrepreneurial spirit, diverse product line up and by regularly exceeding customer expectations,” said Dan Arment, President of Riddell. “Kollege Town’s approach complements Riddell’s longstanding history of maintaining strong customer relationships with athletic programs. This acquisition provides Riddell with access to new and unique sales channels for apparel, while expanding our capabilities, customer service and product offering.”

Led by an experienced team, Kollege Town Sports is a national apparel company that specializes in screen printing, laser etching, embroidery and tackle twill. Providing customers with an all-inclusive solution for their apparel needs, Kollege Town’s sales, production and warehousing are all based out of its Wisconsin facility. Kollege Town offers a variety of fan and spirit wear items and has a comprehensive online store capability to support program fundraising efforts. Another aspect of Kollege Town’s business is its “fanaKTive” line, which provides sports fans with personalized wall and ground graphics, including team logos and athlete action shots.

About Riddell

Founded in 1929, Riddell is a premier designer and developer of protective sports equipment and a recognized leader in helmet technology and innovation. One of BRG Sports’ most well-known brands, Riddell is the leading manufacturer of football helmets, shoulder pads, apparel and reconditioning services. For more information, visit our website at, like the Riddell Facebook page, or follow Riddell on Twitter and Instagram @RiddellSports.

Erin Griffin
Director of Corporate Communications
Office: 224-585-5231
Cell: 469-216-3829