Research and Markets: United Kingdom Sports Equipment Market Update 2015: Wearable technology and smart running bands are creating excitement in the marketplace

DUBLIN

Research and Markets (http://www.researchandmarkets.com/research/n8czw4/sports_equipment) has announced the addition of the “Sports Equipment Market Update 2015” report to their offering.

This market update examines the UK sports equipment market, analysing the industry trends and issues, the value of consumer expenditure in the marketplace and the position of the market in the overall sports industry. The report primarily focuses on the 5 years between 2010 and 2014, but also provides forecasts for the future of the market up to 2019. With consistent growth in expenditure over the review period, it is estimated that the value of the sports equipment market increased by 5.1% in 2014.

The market for sports equipment is largely dependent on the levels of participation in sports and fitness, and so the Active People Survey (APS) from Sport England provides an indication of the demographics and purchasing power of consumers in the marketplace. With health concerns surrounding obesity and inactive lifestyles becoming a growing matter for discussion in the UK in recent years, the Government and various sporting bodies have invested significant sums in creating sports opportunities for the population. Building on the legacy left by London’s hosting of the 2012 Olympic and Paralympic Games, opportunities in sports and fitness are rising, with the effect this is having on the equipment marketplace discussed in detail in the report.

Wearable technology and smart running bands have been creating excitement in the marketplace since the launch of the Nike Fuelband in 2012, and Christmas 2014 is expected to bring with it high sales of these innovations. The launch of the Apple Watch Sport, expected in 2015, along with other competitors entering the marketplace, is expected to see smart technology become a key focus of the sports equipment market over the coming years.

With more female-targeted sports equipment and new product developments (NPDs) entering the market in the coming years, it is estimated that the value of the sports equipment market will increase at a steady rate of growth over the next 5 years.

Key Topics Covered:

1. Foreword

2. Introduction and Definition

3. Executive Summary

4. What’s KEY in the Market?

5. Market Size, Segmentation and Forecasts

6. Overseas Trade

7. Strengths, Weaknesses, Opportunities and Threats

8. PESTEL

9. Company Financials

10. Further Sources

11. Understanding Consumer Survey Data

For more information visit http://www.researchandmarkets.com/research/n8czw4/sports_equipment

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Sector: Sport