MRO Magazine

Research and Markets: Global Top 6 Agriculture Equipment Manufacturers: John Deere, CNH, AGCO, CLAAS, Same Deutz-Fahr, Kubota – Strategy Focus & Comparative SWOT Framework Analysis 2015-2018

September 9, 2015
By Business Wire News


Research and Markets ( has announced the addition of the “Global Top 6 Agriculture Equipment Manufacturers – Strategy Focus & Comparative SWOT Framework Analysis – 2015-2018 – John Deere, CNH, AGCO, CLAAS, Same Deutz-Fahr, Kubota” swot analysis to their offering.

The Global Agriculture Equipment market is driven by robust fundamentals & strong, long-term demand & growth drivers linked directly to a rapidly growing global population besides growing demand from the bio-fuel industry for agriculture sources based feedstock. The global agricultural output is required to double itself by 2050 as against the present level, in order, to match the rate of global population growth, as per projections, amid diminishing natural resources, thus, highlighting & underscoring the imminent & urgent need for tremendously enhancing efficiency & productivity through precision farming.

The current & near term view of the industry is, however, dominated by continued, significant pressures on farm incomes & profitability emanating from an altered supply side economics with record crop production for 2014 across key geographic regions impacting crop prices & farm incomes directly & significantly which is likely to have a significant bearing on agriculture machinery sales over near term. The multitude of pressures on top line growth have necessitated & rendered competitiveness as crucial to protecting profitability across industry OEMs which have been working towards optimizing & aligning their cost base & industrial footprint with emerging demand scenario.

The global agriculture equipment industry also is in the midst of a technology-driven evolution phase involving incorporation & integration of a host of ICT technologies onto product platforms that has augmented the capabilities of these machines tremendously by delivering enhanced operating efficiency through detailed performance monitoring & assessment, improved operating economics, focus on prognostics and remote machinery tracking as well as diagnostics. Further, new product development efforts underway across key global OEMs have a significant focus as well as emphasis on technological innovations capable of delivering & translating into performance & productivity enhancements.

Key Topics Covered:

1. Top 6 Industry OEMs – Profiles & Product Portfolio Snapshot

2. Financial Performance Analysis – Charts & Analysis for each Company

3. Strategic Positioning & SWOT Analysis – For Each OEM

4. Comparative SWOT Framework Analysis

5. Strategy Focus across OEMs – Near to Medium Term – Top 6 Industry OEMs

6. Key Strategies & Plans for Industry OEMs

7. Global Agriculture Equipment Market – Force Field Analysis – Analysis of Driving & Restraining Forces and their Overall Dynamics

8. Key Trends

9. Key Issues, Challenges & Risk Factors

10. Strategic Market Outlook

For more information visit

Research and Markets
Laura Wood, Senior Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Competitive and Market Intelligence, Agriculture