MRO Magazine

Research and Markets: Global Liquid Detergent Market 2015-2019

November 30, 2015
By Business Wire News


Research and Markets ( has announced the addition of the “Global Liquid Detergent Market 2015-2019” report to their offering.

This market research report presents the segmentation of the global liquid detergent market by retail format (hypermarkets and supermarkets, independent stores, and convenience stores) and by geography (Americas, APAC, Europe, and MEA).

The global liquid detergent market is highly competitive with the presence of well-established suppliers. The providers in this market compete on the basis of product differentiation, portfolio, and pricing. The report predicts the expansion of the leading vendors in emerging markets during the forecast period.

The rise in penetration of washing machines in developing countries is also contributing to the need for automated laundry products like liquid detergent. During 2014, nearly 77% of the Chinese population has access to washing machines.

The rising demand for eco-friendly liquid detergents is also expected to fuel the growth of this market during the forecast period. Eco-friendly or green products are made of natural substances; chemicals, artificial additives, and other synthetics are not used during the production process. For instance, Seventh Generation is an American company that manufactures a variety of natural and plant-based liquid detergent.

Segmentation by retail format and analysis of the liquid detergent market:

  • Hypermarkets and supermarkets
  • Independent stores
  • Convenience stores

The leading vendors in the market are:

  • Church & Dwight
  • Henkel
  • P&G
  • Reckitt Benckiser
  • Clorox
  • Unilever

Other vendors in the market include:

  • Dreft
  • Guangzhou Liby
  • Kao
  • LG
  • Lion Corp
  • Phoenix Brand
  • Pigeon
  • PZ Cussons
  • Sears Daily Necessities
  • Seventh Generation
  • The Sun Products
  • Wipro
  • Zhejiang Yuanmin

Key questions answered in the report include:

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the global liquid detergent market?
  • What are the Key Market trends?impacting the growth of the liquid detergent market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the liquid detergent market?
  • Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
  • What are the key outcomes of the five forces analysis of the global liquid detergent market?

Key Topics Covered:

Part 01: Executive summary

Part 02: Scope of the report

Part 03: Market research methodology

Part 04: Introduction

Part 05: Market landscape

Part 06: Market segmentation by retail format

Part 07: Geographical segmentation

Part 08: Key leading countries

Part 09: Market drivers

Part 10: Impact of drivers

Part 11: Market challenges

Part 12: Impact of drivers and challenges

Part 13: Market trends

Part 14: Vendor landscape

Part 15: Key vendor analysis

Part 16: Appendix

For more information visit

Research and Markets
Laura Wood, Senior Manager
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Sector: Laundry Care and Detergents