MRO Magazine

Research and Markets: Global Chassis System Electrification and Active Safety Integration Market 2015

July 22, 2015
By Business Wire News


Research and Markets ( has announced the addition of the “Chassis System Electrification and Active Safety Integration” report to their offering.

This report focuses on the active integration of safety technology and chassis electrification in Indian vehicles. Furthermore, while the number of Electronic Control Units (ECUs) in cars is reducing, the capability of each is increasing.

For instance, in case of an accident, integrated features such as Autonomous Emergency Braking (AEB) and post-crash braking increase life-saving capabilities by 20%. Electrical All-Wheel Drives (AWDs) systems improve fuel efficiency by 50%. These features can potentially change the way the Indian automotive industry progresses in the future.

Consumer demand in the global automotive market exhibits a pattern that is best summarized by the old adage: change is the only constant. Moreover, the dynamics of consumer demand for state-of-the-art technology follows the market lifecycle pattern, whereby premium vehicle manufacturers are usually the first to launch a product that later trickles down to the mass market in subsequent years. For instance, in the last two decades, most innovations have been in the areas of electrical assistance and electronic controls; the automotive industry is no exception to this trend.

However, technologies such as Anti-lock Brake Systems (ABS), Electric Power Steering (EPS), and Tire Pressure Monitoring Systems (TPMS) managed to penetrate the Indian market only after they had soared in developed markets, such as Europe, North America, and Japan.

The growth of electronic content has enhanced both vehicle performance and user experience. Hall sensors, lambda sensors, and various other sensors help in core-functional aspects, while other sensors such as forward-view cameras, radar, and ultrasonic sensors assist the driver by supplying high-quality data about the driving environment.

In addition, the whole set of interfaces for telematics, connectivity, Human-Machine Interface (HMI), comfort and convenience, and electronic-rich content improve the overall driving experience. However, penetration of electronics in the Indian automobile sector has been primarily limited to engine control and infotainment systems and security systems to some extent. This article intends to highlight the various areas of growth for automotive electronics on a global scale and thereby identify untapped opportunities in the Indian automobile market.

Key Topics Covered:

1. Executive Summary

2. Dynamic Consumer Demand and Evolving Technology Trends

3. Opportunities for Chassis Systems Electrification

3.1 Automotive Chassis Electrification

3.2 Steering Intervention – EPS

3.3 Comfortable Rides with Intelligent Suspension Systems

3.4 Safer Stopping with Electrified Brakes

3.5 Enhanced Efficiency with Driveline Electrification

4. Integrating Active Safety with Electronics towards an Era of Safe Roads

4.1 Active Safety Integration

4.2 Active Safety in Steering Systems

4.3 Active Safety in Suspension Systems

4.4 Active Safety in Brakes

5. Conclusion

For more information visit

Research and Markets
Laura Wood, Senior Manager
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Sector: Automotive Safety