Research and Markets: Digital Transformation – Q3 2015 Report
By Business Wire News
By Business Wire News
Research and Markets (http://www.researchandmarkets.com/research/7pdwhb/digital) has announced the addition of the “Digital Transformation – Q3 2015” report to their offering.
The development of the wearable device landscape is leading to growing convergence across IT and other industries. Technology vendors and vertical-specific original equipment manufacturers (OEMs) are collaborating to design and launch smart watches and jewellery.
Expectations surrounding the development of smart clothing are high, fuelled by partnerships between technology providers and fashion designers, such as Ralph Lauren. However, most existing smart clothing initiatives are niche and fitness-oriented, rather than engaging with fashion retailers to make regular clothing interactive. Developments in the regular clothing market are stunted by technical limitations such as washability, flexibility, and the difficulty of mass producing smart textiles that look like regular clothing.
Some existing examples of smart clothing providers are Sensoria, which is a wearable technology company manufacturing smart socks, and OMsignal, which produces smart shirts for fitness tracking. These companies offer smart clothing that provides insight into particular fitness parameters, such as heart rate and running style, rather than enabling the clothing to interact with the surrounding virtual space.
Google’s Advanced Technology and Projects (ATAP) division hopes to overcome these barriers and revolutionise the textile industry with Project Jacquard. Project Jacquard combines a natural-looking conductive fibre with a Bluetooth controller to turn a piece of fabric into a touchscreen interface that can control electronic devices nearby. The conductive fibres are available in different colours and can blend in with natural textile yarns enabling the mass manufacturing of smart clothing in existing industrial looms and machines. For enhanced smart clothing features, Project Jacquard can also leverage technology from Project Soli, which comprises a button-sized radar that recognises simple hand gestures.
- Ralph Lauren
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For more information visit http://www.researchandmarkets.com/research/7pdwhb/digital.
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