MRO Magazine

Research and Markets: Color-Shifting Materials Market Opportunities – 2015 to 2022

September 23, 2015
By Business Wire News


Research and Markets ( has announced the addition of the “Color-Shifting Materials Market Opportunities – 2015 to 2022” report to their offering.

Although some color-shifting materials are highly mature, novel materials of this kind are also being actively developed and color-shifting materials that are outside the mainstream will sell to the tune of $250 million by 2020. The R&D work being carried out here is quite diverse and involves leading-edge ingredients such as photonic crystals and electrochromic polymers. Another development direction is to create hybrid color-shifting systems that combine smart materials with sensor chips and LEDs.

The revenues from color-shifting coatings in the automotive sector are expected to reach $595 by 2020. Using such coatings fits well with the current megatrend towards turning cars into smart objects. Color has always been an important part of marketing vehicles, and color-shifting literally gives a new option in the automaker’s palette. However, the report cautions that while color shifting can also enhance the aesthetics of a vehicle, if poorly implemented, it can do the exact opposite.

The construction sector is expected to consume just under $1.1 billion in color-shifting coatings in 2020. This segment of the color-shifting material market, however, will depend on the ability of vendors to develop color-shifting surfaces that have practical use and not just aesthetic merit. Thus, color-shifting exterior walls might serve to enhance energy efficiency and they, therefore, have some value in the sustainable construction market, including zero-energy buildings. Alternatively, one might find some actual novel uses for color-shifting walls, as E Ink proposes.

Technology and product assessments:

This report provides full coverage of smart chromic materials with an analysis of the latest technology developments in:

– Thermochromism

– Photochromism

– Electrochromism

– Solvatochromism

– Cathodchromism

– Electrophoresis

Included in this analysis is discussion of how these technologies are being commercialized in the latest color-shifting materials and brands.

End-user application analysis:

The report also includes a full analysis of the application areas where analysts expect the major revenue generation opportunities for color-shifting materials to appear in the next decade:

– Automotive surfaces

– Construction (walls and windows)

– Clothing and textiles

– Brand protection

– Sensors

Eight-Year Market Forecasts:

The report also contains highly granular forecasts of the worldwide color-shifting material space:

– Revenue ($ millions)

– Volume (square meters) terms

– By application

– By material type

Strategic profiles:

This report provides insight into the product/market strategies of the firms to watch in this important part of the smart materials market, including both the major specialty chemical companies and smaller specialist firms.

The companies covered will include:

– Adidas


– Chromatic Technologies

– DuPont

– E Ink

– JDS Uniphase

– Johnson Controls

– Kodak Graphics

– Merck

– Olikrom


– Schreiner Group

– Sellerink


– Sun Chemica

– Valspar

For more information visit

Research and Markets
Laura Wood, Senior Manager
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Sector: Process and Materials