MRO Magazine

Research and Markets: Analyzing the Frozen Food Market in India 2015

June 25, 2015
By Business Wire News


Research and Markets ( has announced the addition of the “Analyzing the Frozen Food Market in India 2015” report to their offering.

Despite suffering from various challenges such as inadequate infrastructure, unreliable power supply and lack of trained manpower, the Indian food industry is growing at a CAGR of 5.1% and is expected to reach USD 300 billion by 2015. Food processing industry forms close to 43% of the total food industry and the share is expected to grow to 50% by 2015.

The sector is undergoing various changes in terms of the manufacturer’s capability and the consumer’s perception. While earlier frozen vegetables used to be the most popular items of sale, now items such as sausages, kebabs, pork and seafood are gaining popularity in the Indian market.

The domestic per capita frozen food consumption in India is still very low, and with the acceptance of frozen food fast increasing, the sector has a lot of growth potential. Since the category is still nascent in India, it is essential to create awareness through in-store promotions and advertisements. Cross category promotions and wet sampling at stores have been found to be the most effective methods of promotion for launching new products as well as boosting sales of existing products.

Why should the report be purchased?

The report “Analyzing the Frozen Food Market in India 2015” highlights key drivers of, and trends emerging in, India’s frozen food. All key players in the industry, including McCain Foods, Mother Dairy, Godrej Tyson Foods Limited, Innovative Foods Limited, Venkateshwara Hatcheries Private Limited and Al Kabeer, have been profiled. The current market scenario and future prospects of the sector have also been examined. The report contains the latest industry leaders verbatim.

Key Topics Covered:

1. Infographic

2. Indian Processed Food Sector

3. Indian Frozen Food Sector

4. Market Overview & Statistics

5. Trends & Drivers

6. Industry Challenges

7. Competitive Landscape

8. Outlook

9. List of Charts & Graphs

10. Indian Food Industry (2003-2015, USD Billion)

11. India Frozen Food Sector Size by Segments (INR Crore)

12. India Convenience Food Market by Product Type (2012-13, %)

13. India Frozen Foods Market Size (2013-2017E, INR Crores)

14. India Sale of Processed Frozen Foods (2011-2013, INR Million)

15. Research Methodology

Companies Mentioned

– Al Kabeer

– Godrej Tyson Foods Limited

– Innovative Foods Limited

– McCain Foods

– Mother Dairy

– Venkateshwara Hatcheries Private Limited

For more information visit

Research and Markets
Laura Wood, Senior Manager
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Sector: Frozen Food, Frozen Food