Research and Markets: 2015 Study of the Global Sewing Machine Market Featuring Bernina, Brother, Kenmore & Singer
November 11, 2015 | By Business Wire News
DUBLIN
Research and Markets (http://www.researchandmarkets.com/research/m5msg5/2015_study_of_the) has announced the addition of the “2015 Study of the Sewing Machine Market” report to their offering.
Opportunities exist to promote more involvement in sewing via online resources, especially among younger and less experienced sewers. Use of sewing websites and social media is on the rise while fewer are turning to TV and magazines to learn more about sewing.
The 2015 Study of the Sewing Machine Market updates trends in the incidence of sewing machine ownership among the general population of women and examines trends in the attitudes and practices among sewing machine owners.
Specific objectives of this study include:
– Details of sewing machine ownership and use
– Brand awareness and ownership
– Importance of various machine features/benefits
– Satisfaction with current primary machine on same features/benefits
– Future purchase interest, reasons and brand(s) most likely to buy
– Details of purchase among recent buyers including brands considered, reasons for selecting current brand, purchase outlets shopped and information sources
– Attitudes about sewing
– Sewing habits and experience
– Involvement with sewing media sources including magazines, TV programs, internet sites and social networking sites
– Market Segmentation Analysis 2007-2015
Key Topics Covered:
SUMMARY VOLUME – TABLE OF CONTENTS
INTRODUCTION
METHODOLOGY
KEY FINDINGS
SUMMARY FINDINGS
Phase 1: Survey of Adult Women
Phase 2: Survey of Past Year Sewers
1. Sewing Habits and Practices
2. Sewing Machine Ownership and Usage
3. Sewing Machine Accessories and Features
4. Brand Awareness and Ownership
5. Most Recent Sewing Machine Purchase
6. Product Selection Factors: Importance and Performance
7. Future Sewing Machine Purchases
8. Brand Imagery
MARKET SEGMENTATION
TECHNICAL APPENDIX
THE QUESTIONNAIRES
TOP-LINE TRENDS VOLUME – TABLE OF CONTENTS
INTRODUCTION
METHODOLOGY
TOP-LINE FINDINGS
PHASE I: AMONG TOTAL WOMEN
PHASE II: AMONG WOMEN SEWERS
TECHNICAL APPENDIX
THE PHASE I QUESTIONNAIRE
THE PHASE II QUESTIONNAIRE
EXCEL DATA TABULATIONS
Companies Mentioned
– Bernina
– Brother
– Kenmore
– Singer
For more information visit http://www.researchandmarkets.com/research/m5msg5/2015_study_of_the
View source version on businesswire.com: http://www.businesswire.com/news/home/20151111006215/en/
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Sector: Textile Machinery