MRO Magazine

Research and Markets: 2015 Study of the Global Sewing Machine Market Featuring Bernina, Brother, Kenmore & Singer

By Business Wire News   



DUBLIN

Research and Markets (http://www.researchandmarkets.com/research/m5msg5/2015_study_of_the) has announced the addition of the “2015 Study of the Sewing Machine Market” report to their offering.

Opportunities exist to promote more involvement in sewing via online resources, especially among younger and less experienced sewers. Use of sewing websites and social media is on the rise while fewer are turning to TV and magazines to learn more about sewing.

The 2015 Study of the Sewing Machine Market updates trends in the incidence of sewing machine ownership among the general population of women and examines trends in the attitudes and practices among sewing machine owners.

Specific objectives of this study include:

– Details of sewing machine ownership and use

– Brand awareness and ownership

– Importance of various machine features/benefits

– Satisfaction with current primary machine on same features/benefits

– Future purchase interest, reasons and brand(s) most likely to buy

– Details of purchase among recent buyers including brands considered, reasons for selecting current brand, purchase outlets shopped and information sources

– Attitudes about sewing

– Sewing habits and experience

– Involvement with sewing media sources including magazines, TV programs, internet sites and social networking sites

– Market Segmentation Analysis 2007-2015

Key Topics Covered:

SUMMARY VOLUME – TABLE OF CONTENTS

INTRODUCTION

METHODOLOGY

KEY FINDINGS

SUMMARY FINDINGS

Phase 1: Survey of Adult Women

Phase 2: Survey of Past Year Sewers

1. Sewing Habits and Practices

2. Sewing Machine Ownership and Usage

3. Sewing Machine Accessories and Features

4. Brand Awareness and Ownership

5. Most Recent Sewing Machine Purchase

6. Product Selection Factors: Importance and Performance

7. Future Sewing Machine Purchases

8. Brand Imagery

MARKET SEGMENTATION

TECHNICAL APPENDIX

THE QUESTIONNAIRES

TOP-LINE TRENDS VOLUME – TABLE OF CONTENTS

INTRODUCTION

METHODOLOGY

TOP-LINE FINDINGS

PHASE I: AMONG TOTAL WOMEN

PHASE II: AMONG WOMEN SEWERS

TECHNICAL APPENDIX

THE PHASE I QUESTIONNAIRE

THE PHASE II QUESTIONNAIRE

EXCEL DATA TABULATIONS

Companies Mentioned

– Bernina

– Brother

– Kenmore

– Singer

For more information visit http://www.researchandmarkets.com/research/m5msg5/2015_study_of_the

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Textile Machinery

Advertisement

Stories continue below

Print this page